Regional Brand Strategist Andean Region Oral Care

hace 4 días


Cali, Valle del Cauca, Colombia Colgate-Palmolive A tiempo completo
About the Role

We are seeking a seasoned Brand Manager to lead our brand strategy in the Andean Region, focusing on Oral Care products.

In this role, you will develop and implement tailored brand plans to drive financial and marketing objectives for our Toothpaste category. You will be responsible for communicating our brand strategy to local BDMs, analyzing consumer and competitor responses, and supervising market trends to identify opportunities and key issues.

You will also propose and execute marketing activities to close gaps at each retail environment, ensuring consistency with our overall strategy. Additionally, you will review implementation of price strategies, address pricing opportunities, and optimize our SKU portfolio.

This position requires strong project management skills, excellent communication abilities, and experience working in a fast-paced marketing environment.

Key Responsibilities
  • Develop and implement regional brand strategies aligned with company goals
  • Analyze consumer and competitor responses to inform market decisions
  • Supervise market trends and competitor activities to identify opportunities and challenges
  • Promote marketing activities to achieve sales and revenue targets
  • Oversight of pricing strategies and SKU portfolio optimization
Requirements
  • Bachelor's degree in Business Administration, Marketing, or related field
  • At least 3 years of experience in Marketing or Retail Marketing
  • Excellent communication and project management skills
  • Familiarity with Nielsen Advisor Knowledge and Microsoft Excel
  • Intermediate-advanced English language proficiency
Salary Information

The estimated annual salary for this position is $60,000 - $80,000, depending on qualifications and experience.



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