Digital Marketing Director
hace 2 días
At Phoenix Support Services, we are seeking an experienced Digital Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for creating and implementing comprehensive digital marketing strategies that align with our company goals.
About the RoleThis is a challenging and rewarding role that requires a strong understanding of digital marketing principles and best practices. You will work closely with our cross-functional teams to develop and execute targeted campaigns that meet our clients' needs and achieve maximum ROI.
The successful candidate will have a proven track record of managing successful digital marketing campaigns, with expertise in areas such as SEO, SEM, social media, content marketing, email marketing, and paid advertising. They will also possess excellent analytical skills, with the ability to interpret data and derive actionable insights.
We are looking for a creative and innovative thinker who can develop and implement effective marketing strategies that drive business growth and improve customer engagement.
Key Responsibilities- Strategy Development: Collaborate with clients to understand their goals, target audience, and market to create customized digital marketing strategies that drive business growth.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Performance Tracking and Analysis: Monitor, analyze, and report on key performance metrics to measure the success of campaigns and make data-driven decisions for continuous improvement.
- Team Collaboration: Work closely with internal teams to ensure seamless execution of campaigns, coordinating efforts to deliver consistent messaging and branding across all channels.
- Budget Management: Manage and allocate budgets effectively across different campaigns and channels, ensuring optimal utilization to achieve maximum ROI.
- Content Strategy: Collaborate with content creators to develop compelling and engaging content that resonates with target audiences and supports overall campaign goals.
- SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic rankings and drive targeted traffic to clients' websites.
- Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
- Client Communication: Maintain regular communication with clients, providing updates on campaign progress, performance insights, and recommendations for optimization.
- A Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree is a plus).
- 5+ years of experience in digital marketing, with a strong track record of managing successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, social media management tools, etc.
- In-depth knowledge of various digital marketing channels and strategies, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment.
- Creative thinking and problem-solving skills to develop innovative marketing strategies.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Certifications in relevant digital marketing disciplines (Google Ads, Google Analytics, etc.) are a plus.
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