Audience Development and Engagement Specialist
hace 3 días
Are you passionate about driving business growth through strategic audience development? We're seeking a seasoned professional to join our team as an Audience Development and Engagement Specialist.
About EnsembleIQWe're honored to be recognized as one of Canada's Best Employers for Recent Graduates by Comparably. Our company is built on delivering actionable insights and connections that power business growth throughout the path to purchase. With a focus on retail, technology, consumer goods, healthcare, and hospitality industries, we help professionals make informed decisions and gain a competitive advantage.
Audience development is at the heart of our business, and we're looking for someone who shares our passion. As an Audience Development and Engagement Specialist, you'll work closely with our head of Audience Development to acquire, engage, and retain targeted audiences across events, digital, and print products.
Key Responsibilities- Create and activate audience acquisition, engagement, and retention plans that drive business growth.
- Develop and manage messaging strategies to connect with customers and convey product benefits and value proposition.
- Manage magazine strategy and execution to deliver print and digital circulation goals.
- Manage brand Audience Development budget and forecasting.
- Conduct thorough research and become a database expert to develop customized and targeted audience lists for all products.
To succeed in this role, you'll need:
- At least 5+ years' experience in audience acquisition, development, or data growth roles with print and digital media experience.
- Media audience experience preferred.
- Healthcare and pharmaceutical industry knowledge preferred.
- Familiarity with Canadian Anti-Spam Legislation (CASL) and compliance standards for email marketing and communications.
- Experience with segmenting data in marketing automation tools.
- SIGNIFICANT knowledge of email marketing system ESP - Marketo a plus.
- Ability to translate data into actionable next steps/report outs/year over year changes.
- Demonstrated ambition and enthusiasm when taking on challenges.
We offer a competitive compensation package that values your contributions, including an estimated salary of $90,000 per year. You'll also have opportunities for professional development and will be part of a collaborative and supportive working environment where you'll play a vital role in our mission to empower businesses and professionals.
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