Strategic Programmatic Media Manager
hace 2 semanas
At Marcus Thomas Llc, we're seeking a highly skilled Strategic Programmatic Media Manager to join our team. This is a role for a Client Opportunity with Gravity Global.
About Gravity GlobalGravity Global is the world's most awarded marketing consultancy working with complex brands in complex markets. A full-service, integrated brand-to-demand marketing consultancy. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization.
The RoleAs a Paid Programmatic Manager at Gravity Global, you will be responsible for developing and implementing data-driven and performance-oriented programmatic media strategies that align with our client's goals and objectives, as well as monitoring and optimizing programmatic media campaigns' performance using various tools and metrics.
Responsibilities:- Maintain platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms.
- Be the programmatic specialist for the client on campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives.
- Leverage first party and third-party data for targeting and insights.
- Oversee the work of one specialist, train technical knowledge, and manage workflow.
- Coordinate assets and tags with vendors and ensure campaigns are delivering against KPIs and proactively managing campaign execution.
- Oversee client pacing & performance across digital media portfolio.
- Recommend forward-thinking strategies and innovations.
- Proactively work with client services on campaign set-up and optimization strategy.
- Work with the data teams to provide analytical insights to the client.
We're looking for someone with 3-4+ years of experience working in the programmatic digital media buying & planning space with a focus on programmatic strategy and execution, preferably in an agency setting.
A strong understanding of The Trade Desk, DV 360 or other major programmatic trading platforms (DSPs) is also required. Additionally, a strong mathematical background and ability to think creatively beyond media-specific tasks will be essential.
BenefitsThis role offers a competitive salary in USD ($80,000 - $100,000 per year), compensated non-billable hours to support flexibility and work-life balance, and summer Fridays.
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