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Social Media
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At SWATI, we celebrate style and beauty in all its forms. Not only do we provide exceptional beauty solutions to our customers, but we encourage people to express who they are. _
- We’re a Swedish company with Scandinavian values. Equality, empowerment, and expression are at the heart of what we do — and you’re a part of that. When it comes to our team, we follow through on our mission. That’s why we work so hard to foster a work environment that is truly exceptional. As a team, we value collaboration, creativity, and continuous growth. As part of SWATI, you’ll be joining a place where your ideas are valued, your voice is heard, and your contributions make a real impact._
**About the Role**The Social Media & Content Manager at SWATI is responsible for creating, curating, and executing compelling social media and content creation strategies, with a specific focus on our beauty solutions and cosmetics. This position requires a combination of analytical thinking, meticulous planning, and flawless execution as it pertains to all of SWATI’s social media and content management. The Social Media & Content Manager will oversee the management of social media assets across platforms such as Instagram, TikTok, and YouTube while working closely with the founder, Swati Verma, and internal design teams to create captivating content that aligns with SWATI’s brand identity.
**Mission Statement**:
The primary mission of our Social Media & Content Manager is to ensure that our social media and content creation strategies are optimized and executed on time. This will involve managing SWATI’s social media profiles, posting valuable content, driving community engagement, and increasing our brand awareness. In addition, it also involves producing captivating content that engages our audience across various platforms, leaving a lasting positive impression of SWATI and its range of products.
**General Responsibilities**
The responsibilities of our Social Media & Content Manager include, but are not limited to:
- Managing and optimizing SWATI’s yearly content calendar for social media and our websites
- Continuously managing and optimizing SWATI’s social media assets across platforms such as Instagram, TikTok, and YouTube (not an exhaustive list) as well as ensuring that all social media posts and online content are published on time
- Developing and executing social media strategies that align with SWATI’s brand identity
- Taking responsibility for managing our online communities with the goal of driving growth and engagement, while ensuring that our audience is getting the content they need
- Collaborating with the founder and internal design teams to create compelling, appealing content
- Acting as the primary point of contact for content-related matters with internal and external vendors, with high degrees of reliability and trustworthiness
- Driving the content idea creation and creative work with the internal design team and freelancers
- Analyzing and reporting on the performance of social media campaigns and content initiatives
- Staying up-to-date with industry trends and best practices to ensure SWATI remains at the forefront of social media marketing in the beauty and cosmetics industry
Overall, the Social Media & Content Manager will play a pivotal role in driving the success of SWATI's social media and content creation strategies (whether internal or external), contributing to the company's growth and the achievement of the company’s sales goals.
**Requirements**:
**Position specifications**:
The Campaign & Online Sales Manager position includes committing to the following:
- Full-time commitment while meeting our general availability for office hours
- Fixed-rate monthly salary paid in USD
- Receive contractor status after signing our non-disclosure agreement
- Committing to a 30-day notice period after the first month
**About You**:
The Social Media & Content Manager is highly analytical, detail-oriented, and possesses excellent communication skills. You should be able to work on multiple projects and platforms simultaneously, thrive in a fast-paced environment, and display strong organizational and time management skills. This role requires you to be a team player with excellent time management, and organizational skills.
Familiarity with various tools such as Slack, Hubstaff, Asana, Google Workspace Suite, and various social media platforms (such as Instagram, YouTube, and TikTok) is a must for this role. You should also feel comfortable working in a remote environment. Availability and consistency are highly important factors for us, so the Social Media & Content Manager should display these qualities when it comes to workload commitments and general availability during office hours.
**Key traits for this position**
Showing great attention to detail, being organized and structured, being both process and big-picture-oriented, possessing good communication and interpersonal skills,
