Global Marketing Strategist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Lenovo A tiempo completo
Job Summary:

The Lenovo Marketing Lead for Central America & Caribbean will shape and drive the regional marketing strategy, aligning business objectives with marketing execution to achieve impactful results. This role requires a strategic and hands-on approach, managing complex budgets and working closely with external agencies to ensure brand growth, sales tracking reporting from Marketing campaigns, correct execution and performance within the region.

Main Responsibilities:
  • Develop, implement, and oversee the Central America & Caribbean marketing plan, ensuring alignment between long-term strategic vision and day-to-day execution for both B2B and B2C segments.
  • Manage and optimize the local marketing budget to maximize ROI and support organizational objectives.
  • Oversight and collaboration with Trade Marketing field force team in several countries, fostering a collaborative environment and guidance to drive high performance.
  • Relationship management with external marketing and communications agencies (PR, Digital, Creative, Events, Trade) ensuring deliverables align with brand standards and market goals.
  • Tracking, analysis, and evaluation of key metrics for all marketing activities, providing actionable insights and detailed reports to senior leadership.
  • Collaboration with cross-functional teams, including sales and product, to align marketing initiatives with broader business goals.

Requirements:

Education: Degree in Marketing, Business Administration, or equivalent experience.
Experience: 3-5 years of professional experience in a similar role, preferably in a commercial or B2B environment.
Language Skills: Business fluency in English and Spanish.
Project Management Skills: Strong organizational skills with experience in managing multiple projects simultaneously.
Strategic Thinking: Ability to develop and execute strategic programs with a focus on measurable outcomes.
Collaboration Skills: Proven ability to work effectively in cross-functional teams, including sales and product marketing.
Analytical Skills: Proficient in analyzing program success metrics to drive informed decisions and improvements.
Adaptability: Flexible and resilient, able to adjust strategies based on changing market conditions and partner needs.

Estimated Salary: $60,000 - $80,000 per year, depending on qualifications and location.

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