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Digital Transformation Marketing Strategist
hace 1 mes
Salient Process, Inc. is a pioneering company in AI-powered business automation solutions, specializing in optimizing operations for Fortune 500 companies.
We empower businesses to enhance efficiency and foster innovation across their processes by leveraging cutting-edge IBM technologies.
In this role, you'll be a key player in executing high-impact marketing strategies, developing content, and driving engagement across various channels.
This position requires a dynamic individual who thrives in a fast-paced environment and possesses excellent English language skills.
Prerequisites include residing in Colombia and being eligible for employment in Colombia.
Proficiency in English is essential for this role, and a Visa for travel to the U.S. is highly desired.
You will be required to complete an assessment test as part of our candidate evaluation process.
Key Responsibilities
- Content Creation: Develop high-quality content tailored to our enterprise audience for our website, blog, social media, email campaigns, and promotional materials.
- Campaign Management: Support the execution and optimization of multi-channel marketing campaigns in collaboration with our agency and other partners, ensuring alignment with Salient Process's brand voice and strategic goals.
- Sales Collaboration: Partner closely with the sales team to align marketing efforts with sales objectives.
- Develop sales enablement materials such as brochures, case studies, presentations, and white papers to support the sales process.
- Social Media & Digital Marketing: Manage and monitor Salient Process's social media presence by crafting engaging posts, managing interactions, and analyzing performance metrics.
- Event Support: Assist in organizing and promoting events, webinars, and trade shows to enhance brand awareness and generate leads.
- Coordinate with team members and clients to showcase success stories, case studies, and thought leadership.
- Analytics & Reporting: Track and analyze the effectiveness of marketing activities, providing insights and recommendations to enhance strategy and performance.
- Stay updated on the latest industry trends and tools to refine our digital presence continuously.
