Trade Marketing Specialist for Traditional Channels

hace 2 días

Bogotá, Bogotá D.E., Colombia Newell Brands A tiempo completo

Newell Brands is a leading consumer products company with a diverse portfolio of iconic brands and a global presence. Our high-performance culture, curiosity about the world around us, and talented people drive our success.

We are seeking an experienced Trade Marketing Associate to manage segment brands within traditional channels in Colombia nationwide. This role involves developing and executing retailer programs that grow brand equity and sales for Newell Brands and its customers. The ideal candidate will have a strong understanding of brand and customer strategies, as well as experience in planning and tracking sell-out activities within commercial plans.

About the Role

This position uses knowledge of brand and customer strategies to develop and execute retailer programs that grow brand equity and sales for Newell Brands and our customers. It is also responsible for tracking and optimizing programs over time.

Key Responsibilities
  • Plan, develop, and track sell-out activities within a commercial plan, managing Gross to Net and Promotions budget.
  • Plan, execute, and track channel marketing activities targeted to increase our brand presence and sales in traditional customers.
  • Based on understanding customer environment and shopper, recommend coordinated strategies within and across Traditional which accelerate product's sell-in and sell-out.
  • Provide channel perspective and needs as well as competitor understandings for setting and updating product pricing.
  • Provide input and execute Traditional channel plan, overseeing the creation of promotional programming, such as retailer feature ads, catalog layouts, trade shows, and Retailers-specific marketing support materials.
  • Maintain up-to-date information regarding customers and competitors which allow articulation of commercial plans with customers.
  • Track and maintain appropriate cost center budget elements and communicate issues.
Requirements
  • Bachelor's Degree in Business Management, Marketing, or Business-oriented.
  • 8+ years of experience in Trade Marketing in consumer industry and traditional channel.
  • Proficient in Microsoft Office applications.
  • Direct and perform analysis across a wide variety of channel business issues and make fact-based recommendations.
  • English written and spoken at an advanced level.
Compensation

The estimated salary for this position is between $80,000 and $110,000 per year, depending on experience and qualifications.

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