Native Advertising Strategist
hace 2 semanas
Unlock Your Potential as a Native Advertising Strategist
\Launch Potato, a digital media company, is seeking an experienced Native Advertising Strategist to contribute to our Native media buying efforts. As a key member of our team, you will have the opportunity to make a significant impact on our business and help drive growth through strategic planning and execution.
\About Launch Potato
\Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey. Our diverse international team across over a dozen countries is driven by a unique culture and high-performing entrepreneurial spirit. We're always looking for like-minded teammates and partners who share our values.
\Your Role
\You will be responsible for contributing to and owning our Native media buying efforts (Taboola, Outbrain, Revcontent, and more) for multiple brands within Launch Potato's portfolio of companies. Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will positively influence millions of new customers to unlock their financial potential.
\As a Digital Media Buying Specialist, your main focus will be on managing high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more. You'll work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin.
\What You Need to Succeed
\- 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority).
- Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement.
- In-depth knowledge of Native tools and best practices.
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently.
- Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance.
The Ideal Candidate
\We're looking for a highly motivated individual with a passion for digital media buying and a strong background in Native advertising. The successful candidate will have a proven track record of success in managing high budget campaigns and driving revenue growth.
\Compensation Package
\We offer a competitive salary package ranging from $120,000 to $180,000 per year, depending on experience and qualifications. Additionally, we provide comprehensive benefits, including medical, dental, and vision coverage, 401(k) matching, and generous PTO policies.
\Location
\Delray Beach, Florida.
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