Digital Marketing Strategist

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Oneims Group A tiempo completo
Job Description:

We are seeking a seasoned Digital Marketing Strategist to lead our B2B advertising campaigns, focusing on Google Ads, YouTube, and LinkedIn Ads. With expertise in other platforms such as Instagram, TikTok, Bing, and X being a plus, you will drive awareness, conversions, and revenue growth by managing end-to-end paid media campaigns.

Key Responsibilities:

  • Develop and execute paid media strategies for awareness and conversion campaigns, prioritizing Google, YouTube, and LinkedIn.
  • Manage campaigns to maximize performance through A/B testing, audience segmentation, and budget optimization.
  • Integrate ad platforms with CRMs like Salesforce and HubSpot to build audience data and optimize for revenue.
  • Leverage audience and conversion data to create custom targeting strategies.
  • Implement Account-Based Marketing (ABM) strategies and customer journey ads.
  • Monitor, report, and optimize campaign performance for ROI and revenue outcomes.
  • Collaborate with clients and internal teams to ensure strategic alignment.

Requirements:

  • Minimum 3 years of hands-on experience managing paid media campaigns for B2B businesses.
  • Expertise in Google Ads, YouTube Ads, and LinkedIn Ads (other platforms are a plus).
  • Proven success in ad strategy, tactical execution, and performance optimization.
  • Fluent in English with strong client-facing communication skills.
  • Experience with growth hacking, audience building, and ABM strategies.
  • Proficiency in integrating ad platforms with CRMs like HubSpot and Salesforce.
  • Knowledge of third-party tools for ad and budget management (preferred).

Compensation:$65,000 - $80,000 per year, depending on experience.

Benefits:

  • Competitive hourly wage
  • Training and certification program reimbursements
  • 100% remote work option
  • Paid Time Off

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