Director, Data Marketing Technology Strategist
hace 2 días
We are seeking a highly skilled Director, Data Marketing Technology to join our dynamic team at Univision Communications Inc. This is a key leadership position that will play a critical role in driving our marketing efforts forward.
Key Responsibilities- Strategic Leadership:
Oversee the martech team, aligning initiatives with business goals and maintaining continuity in projects started by predecessors. Lead pivotal projects such as the in-house Customer Data Platform (CDP) transition, Conviva analytics integration, and Google Analytics migration to GA4. Manage the sunset of legacy systems like Segment Personas, ensuring smooth transition without service disruption. - Technology and Data Management:
Supervise technology implementations across various platforms including Segment, BigQuery, Braze, and Kochava, ensuring integration with our product ecosystem. Handle data integrity and flow between systems, resolving data pipeline issues and overseeing the data model transitions needed for new technology integrations. Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents. - Operational Excellence:
Develop and refine instrumentation specifications to ensure high-quality data collection from client applications. Lead the troubleshooting and resolution of data issues, coordinating with BI and QA teams to maintain data accuracy and functionality. Champion the redesign of events and the optimization of client-side data utilization in marketing platforms like Braze. - Collaboration and Innovation:
Collaborate with internal teams and external vendors to ensure alignment and efficiency in project executions. Facilitate knowledge transfer from outgoing leadership and maintain documentation on ongoing projects and operational strategies. Stay ahead of industry trends to implement innovative solutions that enhance our capabilities and competitive edge.
- Bachelor's or Master's degree in Marketing, Business Administration, Information Technology, or a related field.
- 7+ years of extensive experience in marketing technology, digital marketing, and product management, preferably in a streaming or digital media environment.
- Proven track record of managing complex martech implementations and data-driven projects.
- Strong leadership skills with the ability to manage and inspire a team.
- Excellent problem-solving abilities and attention to detail.
- Fluency in Spanish and English.
Univision Communications Inc. is a leading Spanish-language media and content company in the world, featuring the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company's media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company's prominent digital assets include, Univision NOW, and several top-rated digital apps. For more information, visit https://www.univision.com/"
-
Data Marketing Technology Director
hace 2 horas
Bogotá, Bogotá D.E., Colombia Univision communications inc A tiempo completo{"title": "Director, Data Marketing Technology", "description": "About the RoleWe are seeking a highly skilled Director, Data Marketing Technology to lead our marketing technology stack and drive insights into user behaviors. This role is responsible for managing our martech team, ensuring robust data analytics capabilities, and interfacing with product,...
-
Director, Data Marketing Technology Specialist
hace 5 días
Bogotá, Bogotá D.E., Colombia TelevisaUnivision A tiempo completoJob SummaryTelevisaUnivision is a leading media company in the world, investing in content, people, and properties across digital, streaming, social, audio, linear, and live events. We're seeking a Director, Data Marketing Technology to join our dynamic team.Key ResponsibilitiesAs a Director, Data Marketing Technology, you will lead the integration and...
-
Director, Data Marketing Technology Leader
hace 2 días
Bogotá, Bogotá D.E., Colombia Univision communications inc A tiempo completoAbout the Role:The Director, Data Marketing Technology will lead the integration and strategic utilization of technology to drive insights into user behaviors and optimize our marketing efforts. This role is responsible for managing our marketing technology stack, ensuring robust data analytics capabilities, and interfacing with product, marketing, and...
-
Director, Data Marketing Technology Specialist
hace 5 días
Bogotá, Bogotá D.E., Colombia TelevisaUnivision A tiempo completoJob DescriptionTelevisaUnivision is seeking a highly skilled Director, Data Marketing Technology to join our team. The ideal candidate will lead the integration and strategic utilization of technology to drive insights into user behaviors and optimize our marketing efforts.Key ResponsibilitiesStrategic LeadershipOversee the martech team, aligning initiatives...
-
Director, Data Marketing Technology Specialist
hace 5 días
Bogotá, Bogotá D.E., Colombia TelevisaUnivision A tiempo completoAbout the RoleWe are seeking a highly skilled and experienced Director, Data Marketing Technology to join our team at TelevisaUnivision. As a key member of our organization, you will be responsible for leading the integration and strategic utilization of technology to drive insights into user behaviors and optimize our marketing efforts.Key...
-
Digital Marketing Strategist
hace 4 días
Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completoAbout the Role:At Publicis Global Delivery, we are seeking a highly skilled Digital Marketing Strategist to lead our digital campaigns for assigned advertisers. As a key member of our team, you will be responsible for implementing, optimizing, and reporting on paid media advertisements to achieve campaign KPIs and performance goals.Key...
-
Digital Marketing Strategist
hace 21 horas
Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completoJob SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Publicis Groupe. As a Paid Social Analyst, you will be responsible for leading the digital campaigns for our assigned advertisers, implementing and optimizing paid media advertisements to achieve campaign KPIs and performance goals.Key ResponsibilitiesDevelop and...
-
Salesforce Marketing Cloud Strategist
hace 21 horas
Bogotá, Bogotá D.E., Colombia Tekton Labs A tiempo completoAbout the RoleWe are seeking an experienced Salesforce Marketing Cloud Strategist to join our dynamic team at Tekton Labs. The ideal candidate will be responsible for developing and implementing marketing strategies within the Salesforce Marketing Cloud platform to drive customer engagement and achieve marketing objectives.Key ResponsibilitiesMarketing...
-
Digital Media Strategist
hace 1 semana
Bogotá, Bogotá D.E., Colombia Anthology, Inc. A tiempo completoAbout the RoleAnthology, Inc. is seeking a highly skilled Digital Media Strategist to join our Marketing and Enrollment organization. As a key member of our team, you will be responsible for executing and managing paid media campaigns on behalf of our university clients.With a focus on using data and analytics to optimize marketing strategies, you will work...
-
Digital Marketing Strategist
hace 1 semana
Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completoAbout the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Emapta Latam. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive search engine advertising strategies that drive measurable success for our clients.Key Responsibilities:Develop and implement Google...
-
Digital Marketing Strategist
hace 1 semana
Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completoAbout the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Emapta Latam. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive search engine advertising strategies that drive measurable success for our clients.Key Responsibilities:Develop and implement Google...
-
Salesforce Marketing Cloud Strategist
hace 5 días
Bogotá, Bogotá D.E., Colombia Tekton Labs A tiempo completoAbout the RoleWe are seeking a highly skilled Salesforce Marketing Cloud Strategist to join our team at Tekton Labs. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies within the Salesforce Marketing Cloud platform to drive customer engagement and achieve marketing objectives.Key...
-
Data Analytics Strategist
hace 1 semana
Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completoAbout the RoleWe are seeking a highly skilled Data Analytics Strategist to join our team at Publicis Groupe. As a key member of our Data Instrumentation team, you will play a strategic and technical role, requiring analytics and development knowledge and skills.Key ResponsibilitiesClient Collaboration: Work directly with internal and external client teams to...
-
Email Marketing Strategist
hace 5 días
Bogotá, Bogotá D.E., Colombia Pearl A tiempo completoAbout PearlPearl is a leading talent connection platform that bridges top talent from around the world with US and EU-based startups that prioritize long-term growth and talent development. Our mission is to provide exceptional candidates who have undergone a rigorous vetting process with exclusive upskilling opportunities, enabling them to excel in their...
-
Digital Marketing Strategist
hace 21 horas
Bogotá, Bogotá D.E., Colombia Huawei Technlogies Colombia S.A.S. A tiempo completoJob Summary:We are seeking a highly skilled Digital Marketing Analyst to join our team at Huawei Technologies Colombia S.A.S. as a key member of our marketing department. The successful candidate will be responsible for developing, implementing, and managing digital marketing campaigns across multiple channels, including SEO, SEM, social media, email...
-
Marketing Director
hace 1 semana
Bogotá, Bogotá D.E., Colombia Rockwell Automation A tiempo completoJob DescriptionMarketing ManagerRockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special.Behind our customers - amazing companies that help feed the world, provide life-saving...
-
Digital Marketing Strategist
hace 5 días
Bogotá, Bogotá D.E., Colombia Teleperformance A tiempo completoAbout the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Teleperformance. As a Social Media Marketing Expert, you will be responsible for developing and implementing marketing strategies to promote our client products and services on social media platforms.Key ResponsibilitiesProvide insights and recommendations to...
-
Marketing Growth Strategist
hace 1 semana
Bogotá, Bogotá D.E., Colombia Project Growth A tiempo completoAbout Project GrowthProject Growth is a rapidly expanding platform that empowers some of the world's largest brands to showcase their culture and people through authentic employee stories. As we continue to grow, we're seeking a strategic and hands-on marketing leader to join our team as the first full-time marketing hire. This role is pivotal in laying the...
-
Performance Marketing Strategist
hace 2 días
Bogotá, Bogotá D.E., Colombia Pearl A tiempo completoAbout the RoleWe are seeking a highly skilled Performance Marketing Strategist to join our team at Pearl. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive paid media strategy to drive growth and revenue for our e-commerce business.Key ResponsibilitiesPaid Media Management: Oversee and optimize paid...
-
Product Marketing Director
hace 5 días
Bogotá, Bogotá D.E., Colombia TTEC A tiempo completoBe the spark that ignites your career with TTEC's award-winning employment experience. As a Product Marketing Director working hybrid in Bogotá, Colombia, you'll be part of bringing humanity to business.Our employees have spoken. Our purpose, team, and company culture are amazing, and our Great Place to Work certification in Colombia says it all.What You'll...
