Facebook Media Buyer

hace 2 meses

Bogotá, Bogotá D.E., Colombia Independent Recruiter A tiempo completo
Job Title: Facebook Media Buyer

We are seeking a highly skilled Facebook Media Buyer to join our team. As a Facebook Media Buyer, you will play a critical role in driving high-quality leads through paid advertising campaigns on Facebook.

Key Responsibilities:
  • Develop and execute paid advertising campaigns on Facebook to drive leads for affiliate partners.
  • Utilize Facebook's Ads Manager to set up and optimize campaigns, leveraging tools like custom audiences, lookalike audiences, and interest-based targeting.
  • Analyze performance data to make informed decisions that optimize campaigns, focusing on cost-per-lead (CPL) and return on ad spend (ROAS).
  • Work closely with the affiliate marketing team to ensure campaign strategies align with performance goals across various industries and verticals.
  • Manage multiple campaigns simultaneously, focusing on scaling and maintaining profitability.
  • Conduct A/B testing to improve ad performance and conversion rates.
  • Implement lead generation funnels, customer journey mapping, and retargeting strategies to maximize results.
Requirements:
  • Proven experience as a Facebook Media Buyer, ideally in lead generation or affiliate marketing.
  • Expertise with Facebook Ads Manager, including campaign setup, optimization, and audience targeting.
  • Strong analytical skills with experience interpreting data and optimizing campaigns for lead volume and performance.
  • Familiarity with the affiliate marketing ecosystem, including an understanding of CPL, CPA, and conversion tracking.
  • Experience with A/B testing and conversion rate optimization.
  • Ability to manage multiple campaigns simultaneously and achieve aggressive performance goals.
  • Excellent communication and collaboration skills to work with internal teams and affiliate partners.
Preferred Qualifications:
  • Experience working across multiple verticals in the lead generation space (e.g., financial services, health, education, legal).
  • Familiarity with third-party tracking software like Voluum, Everflow, or similar.
  • Strong organizational skills with the ability to thrive in a fast-paced, data-driven environment.
  • Knowledge of compliance and legal requirements for regulated industries.
Why Join Us?
  • Work remotely with a flexible schedule.
  • Collaborate with a dynamic team in the affiliate marketing and lead generation industries.
  • Be part of an innovative company using cutting-edge tools and strategies to achieve exceptional results.

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