Facebook Media Buyer Lead Generation and Affiliate Marketing Specialist
hace 4 semanas
We are seeking a highly skilled Facebook Media Buyer to join our team. As a key member of our marketing team, you will be responsible for developing and executing paid advertising campaigns on Facebook to drive leads for our affiliate partners.
Key Responsibilities:- Develop and execute paid advertising campaigns on Facebook to drive leads for affiliate partners.
- Utilize Facebook's Ads Manager to set up and optimize campaigns, leveraging tools like custom audiences, lookalike audiences, and interest-based targeting.
- Analyze performance data to make informed decisions that optimize campaigns, focusing on cost-per-lead (CPL) and return on ad spend (ROAS).
- Work closely with the affiliate marketing team to ensure campaign strategies align with performance goals across various industries and verticals.
- Manage multiple campaigns simultaneously, focusing on scaling and maintaining profitability.
- Conduct A/B testing to improve ad performance and conversion rates.
- Implement lead generation funnels, customer journey mapping, and retargeting strategies to maximize results.
- Proven experience as a Facebook Media Buyer, ideally in lead generation or affiliate marketing.
- Expertise with Facebook Ads Manager, including campaign setup, optimization, and audience targeting.
- Strong analytical skills with experience interpreting data and optimizing campaigns for lead volume and performance.
- Familiarity with the affiliate marketing ecosystem, including an understanding of CPL, CPA, and conversion tracking.
- Experience with A/B testing and conversion rate optimization.
- Ability to manage multiple campaigns simultaneously and achieve aggressive performance goals.
- Excellent communication and collaboration skills to work with internal teams and affiliate partners.
- Experience working across multiple verticals in the lead generation space (e.g., financial services, health, education, legal).
- Familiarity with third-party tracking software like Voluum, Everflow, or similar.
- Strong organizational skills with the ability to thrive in a fast-paced, data-driven environment.
- Knowledge of compliance and legal requirements for regulated industries.
We offer a dynamic and innovative work environment, with a focus on cutting-edge tools and strategies to achieve exceptional results. As a Facebook Media Buyer, you will have the opportunity to work remotely with a flexible schedule, collaborate with a talented team, and be part of a company that is shaping the future of affiliate marketing and lead generation.
If you are passionate about Facebook advertising, lead generation, and optimizing campaigns for performance, we would love to hear from you. Please submit your resume, portfolio, and a brief cover letter to apply for this exciting opportunity.
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