Social Media Content Manager

hace 1 semana

Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo
About the Role

We are seeking a highly motivated Social Media Content & Marketing Manager to join our team at Somewhere. The ideal candidate will be an expert in creating and managing organic content, driving engagement, running paid advertising campaigns, and delivering data-driven insights.

Key Responsibilities
  • Organic Content Creation & Management: Develop and publish consistent, engaging content across Facebook, Instagram, and LinkedIn, ensuring alignment with brand voice and strategy.
  • Paid Advertising Campaigns: Create, optimize, and track paid Facebook campaigns aimed at driving conversions and growing audience engagement.
  • Graphic Design: Design visually compelling content using Canva and Photoshop, including promotional assets, social posts, and advertisements.
  • Community Engagement: Actively interact with followers, manage inquiries, and foster relationships with our social media community.
  • Performance Analysis & Reporting: Track, analyze, and report key social media KPIs (clicks, impressions, conversions) using tools like Facebook Insights and Instagram Analytics, while providing actionable insights for strategy optimization.
  • Competitor & Trend Research: Stay updated on trends, competitors, and audience behavior to continually refine and innovate social media strategies.
  • Collaboration: Work closely with cross-functional teams to ensure cohesive messaging and content alignment with broader marketing goals.
  • Copywriting: Craft compelling copy for social posts, ads, and campaigns that resonate with target audiences, using a tone that reflects American humor and sarcasm when appropriate.
Requirements
  • 5+ years of social media management experience (with an emphasis on Facebook, Instagram, and LinkedIn).
  • Facebook Ads Manager: Proven experience in creating, optimizing, and tracking paid campaigns.
  • Community Engagement: Demonstrated experience managing large-scale social media interactions and fostering engagement.
  • Data-Driven Approach: Strong understanding of audience targeting, retargeting, segmentation, and reporting on social media performance metrics.
  • Design Tools: Proficient in Canva and Photoshop for creating on-brand visuals.
  • Microsoft Office 365: Comfortable with tools such as Excel, Word, and PowerPoint for reporting and presentations.
  • English Proficiency: Fluent English speaker with an understanding of American cultural nuances (e.g., sarcasm, humor).
Bonus Proficiencies
  • Experience with TikTok, YouTube, and video editing tools.
  • Familiarity with additional reporting tools and methods to extract deeper insights.
Key Skills
  • Creativity & Communication: Ability to craft engaging content and effectively communicate brand messages.
  • Time Management: Ability to juggle multiple campaigns and meet deadlines.
  • Research & Analysis: Capable of identifying trends and translating them into actionable strategies.
  • Organizational Skills: Able to manage multiple social media platforms and campaigns simultaneously.
Education

Bachelor's degree in Mass Communications, PR, Marketing, or a related field is preferred.

Please submit your resume in English, and we will prioritize the processing of your application.

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