Digital Media Strategist

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo
Job Title: Senior Programmatic Analyst

Job Summary:
Publicis Global Delivery is seeking a skilled Senior Programmatic Analyst to contribute to the growth and success of our global clients. As a key member of our team, you will be responsible for developing and implementing strategic programmatic media buying plans, utilizing analytical and data-driven decisions. Your expertise will drive the execution of campaigns, including planning, documentation, and asset handling.

Key Responsibilities:

• Lead the development and implementation of programmatic media buying strategies, ensuring alignment with client objectives and goals.

• Oversee all aspects of campaign execution, including planning, documentation, and asset handling.

• Collaborate with publishers to establish and maintain effective deals and relationships.

• Identify opportunities for client growth and implement strategies to achieve results.

• Provide training and support to team members on programmatic and digital media platforms.

• Stay up-to-date with industry trends and best practices, ensuring the development and rollout of programmatic best practices.

Requirements:

• Minimum 2-3 years of experience running programmatic DSPs, with expertise in platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, and Amobee.

• Strong analytical, attention to detail, and result-oriented skills.

• In-depth knowledge of programmatic platforms and a good understanding of the overall media landscape.

• Intermediate Excel knowledge and experience with reporting tools such as Data Studio, Supermetrics, Power Bi, and Datorama.

• Strong knowledge of ad serving tools (GCM, Sizmek) and verificators (IAS – MOAT – Double Verify).

What We Offer:

• The opportunity to grow and contribute to a dynamic team.

• A collaborative and supportive work environment.

• The chance to develop and improve your skills and career path within Publicis Global Delivery.

Language: en

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