Digital Media Strategist

hace 1 mes

Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Company Overview

We are a global leader in digital media, and we're looking for an experienced Digital Media Strategist to join our team.

About the Role

This is a key role within our organization, responsible for leading the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.

Duties & Responsibilities

  • Lead all aspects of campaign execution, including planning, documentation, handling assets, and acquiring or providing all requirements for campaign launches.
  • C coordinate with publishers to set up and handle deals and build a good rapport and collaborative relationship with publishers.
  • Proactively identify client growth opportunities and take actions to ensure they happen.
  • Assist in programmatic and digital media training sessions. You will have the time and opportunity to grow and help others succeed.
  • Oversee the development, rollout, and adherence to programmatic best practices.
  • Prepare, train, and certify yourself to evolve and continue your career path within PGD while working on your daily tasks.
  • Develop, improve, and maintain relationships with clients through exceptional client service.
  • Provide clients with recommendations and optimization strategies that are aligned with their objectives.
  • Be responsible for campaign optimizations and the QA process.

Qualifications

  • Minimum 2-3 years of experience running programmatic DSPs Platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee among others.
  • Strong communication skills.
  • Result oriented skills.
  • Attention to details skills.
  • Analytical skills.
  • Previously trained in digital branding or performance campaigns.
  • In-depth knowledge of programmatic platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
  • Intermediate Excel knowledge.
  • Strong teamwork and client orientation skills to help the team grow.
  • Intermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi and Datorama.
  • Strong knowledge managing Ad serving tools (GCM, Sizmek) and Verificators (IAS – MOAT –Double Verify).

Salary Range

$80,000 - $110,000 per annum, depending on experience.

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