Digital Media Marketing Strategist

hace 8 horas

Bogotá, Bogotá D.E., Colombia sg tech A tiempo completo
SG Tech: Unlocking Digital Excellence

We are seeking a highly skilled Digital Media Marketing Strategist to join our team at SG Tech, a cutting-edge tech company dedicated to delivering exceptional digital marketing solutions.

About the Role:

This is an exciting opportunity for a seasoned professional with a proven track record in developing and executing effective digital media campaigns. As our ideal candidate, you will be responsible for managing and optimizing programmatic advertising campaigns, leveraging your expertise in search marketing, OTT/CTV, and analytics to drive business growth.

Key Responsibilities:
  • Develop comprehensive digital media plans across various channels, including social media and biddable media platforms.
  • Conduct in-depth analysis and market research to identify trends, audience demographics, and emerging media channels.
  • Collaborate with creative and content teams to create high-quality content that aligns with best-practice recommendations and resonates with target audiences.
  • Manage and optimize biddable media campaigns to stay on budget, maximize ROI, and achieve stated campaign goals.
  • Track and analyze campaign performance using key performance indicators (KPIs) and make data-driven recommendations for improvement.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 4+ years of experience in digital media management, preferably in an agency or brand-side environment.
  • Proven track record of success in developing and executing effective digital media campaigns.
  • Strong understanding of various digital marketing channels, including social media, paid advertising, and other programmatic and biddable media.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team to manage multiple projects simultaneously.
What We Offer:
  • Competitive salary: $120,000 - $150,000 per year, based on experience.
  • Opportunities for growth and professional development.
  • A fun and dynamic work environment.
  • Work-life balance.

At SG Tech, we value innovation, creativity, and collaboration. If you're passionate about digital marketing and eager to take your career to the next level, we encourage you to apply.

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