Digital Branding Strategist
hace 2 semanas
Digital Branding Strategist Role
As a Digital Branding Strategist at MediaCom, you will be responsible for bringing the brand vision to life in the region. This involves connecting and articulating information from global, regional, and local teams to ensure successful campaign execution.
Main responsibilities:
- Develop and execute brand strategies that integrate with all media channels to create a 360 ecosystem.
- Work with clients to ensure consistency between brand objectives and campaign media plans.
- Collaborate with industry digital media to drive innovation and best practices.
- Localize global brand guidelines for the region.
- Translate client marketing strategies into comms and media planning guidelines.
- Communicate 360 strategies to client and agency teams.
- Work with the growth team to bring global best practices and evaluate local fit.
- Serve as a communication channel between region and global teams.
- Evidence and execute long-term regional negotiations with vendors.
- Cross-collaborate with other regions.
- Promote quarterly innovations in the region.
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