Media Programmatic Analyst

hace 4 días

Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Job Summary

We are seeking a highly skilled Media Programmatic Analyst to join our team at Publicis Global Delivery. As a key member of our team, you will be responsible for overseeing campaign management, ensuring optimal execution, and providing guidance to your team members.

Key Responsibilities

  • Manage and/or audit campaign activity to ensure successful execution.
  • Lead strategically the book of business, consisting of multiple clients and agencies.
  • Develop and lead a strong performance marketing team and business managers.
  • Serve as the primary/secondary point of contact for escalations, addressing issues and providing action plans.
  • Drive strong client and agency relationships.
  • Ensure optimal resource utilization and keep internal and external stakeholders updated.
  • Drive team adherence to internal and external tools and processes.
  • Maintain a sense of ownership and responsibility for team and client management, performance monitoring, and reviews.
  • Stay up-to-date with industry news and developments, analyzing and documenting search engine industry trends across web and mobile platforms.
  • Participate in and lead brainstorming and status calls with agency stakeholders.
  • Drive new tests, analyze performance, and provide insights on how performance can be improved.
  • Manage career paths by coaching and mentoring direct reports.
  • Bring expertise or identify subject matter experts to support multi-functional efforts.
  • Select, develop, and evaluate personnel to ensure efficient operation of the function.
  • Lead initiatives to design and build reporting tools and information dashboards.
  • Work with Strategy and Analytics to set the strategic vision for the account.
  • Monitor research and analysis of the account's markets, competition, and develop presentations on strategic wins and service scope expansion.
  • Ensure requirements are delivered within the established time frame and according to what was requested.
  • Ensure a healthy coexistence and promote an optimal work environment within the team.
  • Be available to solve administrative, process, HR, and other areas doubts.
  • Provide support and accompaniment when issues or novelties arise.
  • Follow up on the daily performance of each team member and work on areas of opportunity.
  • Guarantee the necessary tools and resources to ensure processes are met and the operation is maintained under standards of excellence.

Requirements

  • Bachelor's Degree in Marketing, Advertising, Communication, Business, or a relevant field.
  • English C1: Advanced - Verbal and Written Communication & Presentation Skills.
  • Mastery of one area within the discipline.
  • Growing command of other discipline/account or project or knowledge areas.
  • 2+ years of experience running search media advertising campaigns and 2+ years of experience leading teams.
  • Attention to details.
  • DV360.
  • Google Analytics.
  • Jira (Workflow Management Tools).
  • Power Point.
  • Project Management Skills.

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