Senior Programmatic Media Buyer
hace 2 meses
Job Overview
As a Senior Programmatic Media Buyer at Publicis Global Delivery, you will be responsible for leading the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions.
Duties & Responsibilities
- Develop and execute programmatic media buying strategies to drive client growth and revenue.
- Lead all aspects of campaign execution, including planning, documentation, and asset management.
- Collaborate with publishers to set up and manage deals, building strong relationships and ensuring seamless campaign execution.
- Identify opportunities for client growth and implement strategies to drive results.
- Provide training and support to clients on programmatic and digital media best practices.
- Oversee the development and implementation of programmatic best practices across the organization.
- Stay up-to-date with industry trends and developments, ensuring the team is equipped with the latest knowledge and skills.
- Develop and maintain strong relationships with clients, providing exceptional service and support.
- Provide clients with recommendations and optimization strategies aligned with their business objectives.
- Ensure campaign optimizations and quality assurance processes are in place.
Qualifications
- Minimum 2-3 years of experience running programmatic DSPs, including platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, and Amobee.
- Strong communication and analytical skills.
- Result-oriented and attention to detail.
- Intermediate Excel knowledge and experience with reporting tools such as Data Studio, Supermetrics, Power BI, and Datorama.
- Strong knowledge of ad serving tools and verificators.
- Strong teamwork and client orientation skills.
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