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Programmatic Media Specialist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Job Overview

Publicis Global Delivery is seeking a highly skilled Programmatic Media Specialist to lead digital campaigns for assigned advertisers. The ideal candidate will have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms.

Key Responsibilities

  • Set up programmatic campaigns, following established guidelines, across various platforms.
  • Conduct regular status calls with internal stakeholders to provide performance and pacing strategies.
  • Monitor campaign health and implement ongoing optimization efforts to meet objectives, including daily budget management, website conversions, bid optimization, and ad creative based on performance history and client objectives.
  • Ensure the quality of deliverables and campaign setup within programmatic media platforms.
  • Proactively identify and troubleshoot issues, and report any operational concerns promptly.
  • Develop and execute recommendations for beta tests, new platforms, optimization strategies, and vendors.
  • Identify growth opportunities and communicate them to clients.

Requirements

  • Excellent communication skills.
  • Attention to detail.
  • Results-oriented.
  • Bachelor's degree in marketing, advertising, communication, business, or a relevant field.
  • At least 1-3 years of experience in programmatic media campaign management/optimization.
  • English language proficiency at B2+ level or higher.
  • Strong knowledge of at least one programmatic media platform, with a good understanding of the overall media landscape.
  • Intermediate-level proficiency in MS Excel functions.
  • Strong knowledge in one of the following areas: media planning, media buying, creative strategy, and/or ads.
  • Bidding management tools.