Digital Marketing Strategist

hace 4 días


Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo
Job Description

Job Title: Programmatic Analyst

Job Summary:

We are seeking a highly skilled Programmatic Analyst to join our team at Publicis Groupe. As a Programmatic Analyst, you will be responsible for implementing and optimizing digital marketing campaigns across various platforms.

Key Responsibilities:

  • Implement assigned digital campaigns, ensuring timely and effective execution.
  • Optimize the management of the campaign process, focusing on efficiency and quality.
  • Manage budgetary control of campaigns, ensuring alignment with business objectives.
  • Perform quality assurance of each campaign, identifying areas for improvement.
  • Monitor campaign performance, providing regular reports to stakeholders.
  • Ensure compliance with customer indicators and expectations, maintaining a high level of customer satisfaction.

Key Qualifications:

  • 1-3 years of experience in digital marketing, campaign management, or digital media operations.
  • Proven experience in implementing and monitoring digital marketing campaigns through platforms such as DV360, MediaMath, The Trade Desk, Amobee, Verizon, etc.
  • Familiarity with reporting platforms such as Datorama, Data Studio, Supermetrics.
  • English language proficiency at a B2+ level or higher.

Key Skills:

  • Ability to take ownership of responsibilities and work independently.
  • Strong attention to detail and ability to work in a fast-paced environment.
  • Strategic planning and organization of daily tasks, prioritizing effectively.
  • Open to continuous learning and professional development, staying up-to-date with industry trends.

Nice to Have:

  • Experience with Google Ads Display, Google Ads Video, Google Ads Search, Google Ads Measurement, and Google Ads Shopping.

Benefits:

  • Employee engagement activities and events.
  • Work-from-home options.
  • Technical training, soft skills development, technical certifications, and access to online libraries and e-learning platforms.
  • Find your path Program.
  • Access to a prepaid medical plan provided by PGD.


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