Digital Marketing Strategist

hace 6 días


Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

Job Summary

Sagan is seeking a skilled Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and executing innovative influencer marketing campaigns that drive product engagement and sales.

About the Company

Sagan is an exclusive membership community that connects global talent with US-based businesses. We specialize in creating impactful influencer campaigns that help our clients achieve their marketing goals effectively.

Key Responsibilities:

  • Campaign Development and Management
    • Source and Engage with Influencers: Identify and build strong partnerships with influencers who align with our brand values and target audience.
    • Negotiate Contracts and Manage Relationships: Collaborate with influencers to develop contracts and manage ongoing relationships.
    • Ideate and Execute Campaigns: Develop and execute innovative influencer marketing campaigns that drive product engagement and sales.
  • Collaboration and Strategy
    • Align Influencer Strategies with Overall Goals: Work closely with the marketing team to ensure influencer strategies align with overall marketing objectives.
    • Contribute to Creative Strategies and Tactics: Contribute to the development of creative marketing strategies and tactics.
  • Performance Analysis
    • Monitor and Analyze Campaign Performance: Monitor and analyze the performance of influencer campaigns.
    • Provide Insights and Recommendations: Provide insights and recommendations for improving campaign effectiveness.

Qualifications

  • Proficiency in Tools and Platforms: Proficient in tools and platforms such as Google Sheets, Notion, Shopify, and Google Analytics.
  • Strong Communication and Negotiation Skills: Strong communication and negotiation skills.
  • Experience with Influencer Outreach Platforms: Experience with platforms like Upfluence, Grin, or other influencer outreach platforms.
  • Influencer Marketing Experience: 1-3 years of experience in influencer marketing or a related field.
  • Educational Background: Bachelor's degree in Marketing, Communications, or a similar field.

Estimated Salary Range: up to $2000 USD per month



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