Strategic Paid Media Manager for Performance Marketing Agency
hace 1 mes
Job Summary
The Paid Media Manager will be responsible for leading small and large media strategy, monitoring performance, and reporting to clients. This individual will also be expected to directly manage high-value client initiatives and provide strategic guidance to a team of Paid Media professionals. The ideal candidate has 3-5 years of paid media campaign management experience and a strong understanding of Search and Social Paid Media. The Paid Media Manager will work closely with directors and managers of other specialties to enhance our offering and develop standard processes and procedures as we grow.
About the Opportunity
Our team is seeking an energetic, data-driven, and innovative Paid Media Manager to join our Paid Media team. The Paid Media Manager will be responsible for developing and supporting an end-to-end multichannel strategy to align with brand and original content objectives and initiatives. This includes owning channel measurement, tracking, brand recognition studies, and performance optimization against critical metrics. The Paid Media Manager will also work closely with teams from other disciplines, including PPC, analysis, SEO, social networks, and web development.
About the Responsibilities
- Develop and support an end-to-end multichannel strategy to align with brand and original content objectives and initiatives.
- Own channel measurement; tracking, monitoring, brand recognition studies, and performance optimization against critical metrics.
- Coordinate with teams from other disciplines, including PPC, analysis, SEO, social networks, and web development.
- Develop a creative testing roadmap and participate in creative briefings and performance readings.
- Provide clear creative direction to designers.
- Clearly communicate campaign changes and performance to the account management team and other strategic partners.
- Set up, optimize, and run paid media campaigns using Facebook Ads and Google Ads.
- Write and review texts for paid advertising campaigns based on SEO/SEM best practices.
- Monitor daily advertising spend by channel to align it with the client's monthly budgets.
- Report on campaign performance and provide strategic recommendations.
- Prepare projections and forecast calculations regarding incremental customer growth.
- Interact with C-level client contacts on a regular and independent basis.
- Manage the daily activities of the team, project management, and task prioritization.
- Campaign best practices and tools will be used.
About You
- 3-5 years of hands-on experience setting up, optimizing, and reporting on social and paid search campaigns.
- Extensive experience with Facebook and Google Ads.
- Experience using Google Analytics and Google Tag Manager.
- Extensive experience setting up Facebook ads, including tracking and pixel settings.
- Strong knowledge of eComm/Retail/Shopping marketing tactics.
- Experience with Finance clients will be valued.
- Great attention to detail.
- Strong presentation skills, creative, customer-focused, and action-oriented.
- English fluency a plus.
About Your Growth
We support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.
About Our Benefits
We offer a comprehensive and flexible benefits package to all regular, full-time employees.
About Our Culture
We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach.
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