Programmatic Campaign Specialist

hace 4 semanas


Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Job Description

Overview

The Programmatic Campaign Specialist is responsible for managing and optimizing online ad campaigns. This includes monitoring performance, analyzing data, automating report downloads, and performing quality assurance on campaigns. They set up campaigns, manage audience, and upload creative content. A key part of the role is optimizing campaigns by managing variables like bids, audiences, and budgets to improve pacing and performance.

Key Responsibilities

  • Programmatic campaign activation and management
  • Monitoring and analyzing campaign performance data
  • Automating report downloads and quality assurance
  • Setting up and managing campaign audiences and creative content

Requirements

  • Strong analytical skills and understanding of programmatic ad technology
  • Proficiency with various tools for performance monitoring and reporting
  • Experience with DV360, Ad Server Reporting, and Reporting Platforms
  • Excellent communication and problem-solving skills

Preferred Qualifications

  • Bachelor's Degree in a related field
  • English language proficiency (B2+)
  • 2+ years of experience in programmatic advertising


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