Conversion Rate Optimization Specialist

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Onda A tiempo completo
Unlock Business Growth with Onda

Onda is a pioneering full-stack D2C growth firm that empowers e-commerce business owners with premium talent and support services. Our innovative approach enables you to focus on what you do best, while we handle the rest.

About the Role

We're seeking a seasoned CRO Expert to join our network and drive business growth through data-driven optimization strategies. As a key member of our team, you'll work closely with our clients to enhance user experience, increase conversion rates, and refine their digital channels.

Responsibilities
  1. Data Analysis: Utilize data analytics tools to track, analyze, and interpret user behavior, conversion rates, and key performance indicators (KPIs).
  2. Optimization Strategies: Develop and implement A/B and multivariate tests to optimize landing pages, website content, and user interfaces.
  3. Collaboration: Work closely with UX/UI designers, developers, and marketing teams to ensure optimization strategies align with overall business goals.
  4. User Insights: Gather insights through user surveys, heatmaps, session recordings, and other research methods to understand user needs and pain points.
  5. Reporting: Generate regular reports on conversion metrics, test results, and optimization performance, presenting findings and recommendations to stakeholders.
  6. Staying Up-to-Date: Maintain knowledge of the latest trends and best practices in conversion rate optimization, user experience, and digital marketing.
Requirements
  1. Proven Experience: Proven experience as a CRO Specialist or similar role, with a strong portfolio of successful optimization projects.
  2. CRO Tools: Proficiency with CRO tools and platforms such as Google Optimize, Optimizely, VWO, etc.
  3. Data Analysis: Strong analytical skills with experience in data analysis and interpretation using tools like Google Analytics, Excel, or Tableau.
  4. UX/UI Principles: Excellent understanding of UX/UI principles and digital marketing strategies.
  5. Collaboration: Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
  6. Communication: Strong communication skills, with the ability to present data-driven insights and recommendations clearly to stakeholders.
  7. Education: Bachelor's degree in Marketing, Data Analytics, Business, or a related field a plus.
About Onda

Onda is a fully remote, 1099 contractor position with flexible hours. We're looking for a talented individual to join our network and contribute to the growth of our clients' businesses.



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