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E-commerce Growth Manager

hace 2 meses

Bogotá, Bogotá D.E., Colombia Pearl A tiempo completo
About the Role:

We are seeking a highly skilled Performance Marketing Manager to join our team at Pearl, a fast-paced and data-driven e-commerce business in the D2C discount fragrance industry.

As a key member of our marketing team, you will be responsible for managing all paid media channels, overseeing ad performance, tracking key performance indicators (KPIs) for media and agencies, and working closely with our internal design and email teams.

Key Responsibilities:

  • Develop and implement paid media strategies to drive revenue growth and optimize return on ad spend (ROAS).
  • Manage and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager.
  • Track KPIs for both internal performance marketing efforts and external agency performance.
  • Collaborate with the email marketer to develop and implement paid media initiatives.
  • Work closely with the SEO and CRO agencies to ensure alignment with broader marketing strategies.
  • Develop and implement tests to optimize ads and scale revenue.
  • Ensure ROAS and scaling goals are met by optimizing ad strategies and identifying new growth opportunities.

Requirements:

  • 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth.
  • Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager.
  • Strong proficiency with Shopify.
  • Working knowledge of Klaviyo, Google Tags, Google Search Console (GSC), and SEMrush.
  • Basic understanding of SEO, influencer marketing, and CRO principles.
  • Demonstrated ability to optimize for ROAS while identifying new revenue opportunities.
  • Ability to work in a fast-paced, results-driven environment.
  • Strong collaboration and communication skills, especially with remote teams.