Strategic Marketing Campaign Manager

hace 9 horas


Girardot City, Cundinamarca, Colombia Nielseniq A tiempo completo

Job Title: Strategic Marketing Campaign Manager - Global Thought Leadership

About Us: At Nielseniq, we are the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach.

Salary: $120,000 - $180,000 per annum based on location and experience

Job Description:

We are seeking an experienced Marketing Campaign Manager to lead the execution of integrated marketing campaigns for our Global Thought Leadership program. As a key member of our team, you will be responsible for building and managing campaign plans, executing and reporting on campaign performance, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities:

  • BUILD AND EXECUTE INTEGRATED MARKETING CAMPAIGNS:
    • Develop and manage campaign plans that align with business objectives
    • Coordinate and execute campaigns across multiple channels, including digital, social media, email, and event marketing
    • Manage campaign budgets and resources
  • COLLABORATE WITH CROSS-FUNCTIONAL TEAMS:
    • Work closely with the content team to develop and execute content strategies
    • Collaborate with the sales team to ensure alignment with sales objectives
    • Partner with the product team to leverage product capabilities to support campaign goals
  • MONITOR AND REPORT CAMPAIGN PERFORMANCE:
    • Analyze campaign data to measure performance against goals
    • Report campaign results to stakeholders
    • Identify areas for improvement and implement changes to optimize future campaigns

Requirements:

  • 5+ years of experience in marketing campaign management, preferably in B2B
  • Strong knowledge of marketing principles, including segmentation, targeting, and positioning
  • Excellent project management skills, with ability to prioritize tasks and meet deadlines
  • Strong analytical and problem-solving skills, with ability to interpret data and make recommendations
  • Ability to work independently and collaboratively as part of a team

Preferred Qualifications:

  • Experience with marketing automation platforms, such as Salesforce or Marketo
  • Knowledge of Google Analytics and other data analysis tools
  • Experience with content creation and editing
  • Strong communication and presentation skills

What We Offer:

  • Competitive salary range: $120,000 - $180,000 per annum
  • Comprehensive benefits package, including medical, dental, and vision insurance
  • Flexible working hours and remote work options
  • Professional development opportunities, including training and education assistance
  • A dynamic and collaborative work environment

About Nielseniq: Nielseniq is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.


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