Content Marketing Specialist
hace 2 semanas
Wrs Health is seeking a highly skilled Content Marketing Specialist to play a supporting role in developing and executing our content strategy.
Key Responsibilities:
- Assist in developing compelling content that resonates with our target audience and enhances engagement.
- Support the Content Marketing Manager in writing, editing, and proofreading high-quality marketing content, including blog posts tailored to the interests of physician specialists.
- Collaborate in creating and promoting white papers on complex medical topics, offering valuable insights and solutions to our target audience.
- Utilize AI tools to help generate engaging content across various channels under the guidance of the Content Marketing Manager.
- Support the design and creation of promotional materials for social media, websites, and other marketing channels.
- Assist in analyzing and optimizing content with AI technologies for SEO, readability, and audience engagement; continuously improve content based on data-driven insights.
- Collaborate on maintaining a content calendar with the Marketing Manager, ensuring timely content delivery.
- Help manage and grow the company's social media presence across platforms like LinkedIn, Facebook, and Instagram.
- Use AI tools to support social media scheduling and performance tracking, helping to ensure consistent communication aligned with the brand voice.
- Assist in tracking and analyzing content performance to refine strategies and improve results.
- Ensure all content adheres to brand guidelines in terms of tone, style, and messaging.
Requirements:
- Proven experience in content marketing, content writing, graphic design, and social media management, with a focus on B2B SaaS and health sectors.
- Strong writing, editing, and proofreading skills with the ability to create engaging and clear content.
- Basic understanding of SEO principles and best practices.
- Understanding of marketing analytics, social media trends, and the ability to derive actionable insights.
- Proficiency in Digital Marketing Tools such as WordPress CMS, GA4, HubSpot, and Moz.
- Experience with advertising platforms such as Google Ads, Facebook Ads, and LinkedIn.
- Experience in using AI tools for content creation, optimization, and analysis (e.g. ChatGPT, Grammarly, Midjourney, Descript, etc.).
- Familiarity with social media management tools is preferred (e.g. Hootsuite, Buffer).
- Excellent communication and collaboration skills.
- Willingness to learn and adapt in a fast-paced environment.
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