Marketing Lead

hace 4 semanas


Girardot City, Cundinamarca, Colombia Kimberly-Clark Corporation A tiempo completo

Unlock Your Potential as a Marketing Lead - Baby Care Innovation at Kimberly-Clark Corporation

About Us

Kimberly-Clark Corporation is a leading global healthcare and consumer products company with a rich history of innovation and commitment to making a difference in the lives of people around the world.

About the Role

We are seeking a highly motivated and experienced Marketing Lead - Baby Care Innovation to join our team in Colombia - Bogota. As a key member of our marketing team, you will be responsible for leading the marketing growth strategy for Baby & Child Care for Enterprise Markets, driving brand penetration growth and premiumization, and developing cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities.

Responsibilities

  1. Partner with the director to lead the marketing growth strategy for Baby & Child Care for Enterprise Markets, with clear prioritization.

  2. Develop cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing cross-functional and multi-national business teams.

  3. Business Partner EM (100 markets in total; focus on 10) to drive brand penetration growth and premiumization.

  4. Define and deliver the 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture.

Requirements

  1. Minimum 8 years of experience in FMCG or Pharma Marketing roles with preference for baby focused categories.

  2. Regional/global or multi-country management experience is a must.

  3. Brand building experience specifically in consumer insights, new product development, communication, campaign development.

  4. Innovation development experience, R&E or R&D desirable.

  5. Some experience leading digital initiatives is preferred.

  6. Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.

  7. Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets.

  8. Strong analytical skills, financial acumen, and commercial grounding of the GTM process.

  9. Team player, ability to work efficiently in cross-functional and multi-national teams.

  10. Advanced English level.

What We Offer

At Kimberly-Clark Corporation, we offer a competitive salary of $120,000 - $150,000 per year, depending on experience, plus a full range of benefits, including health insurance, retirement plan, and paid time off. We are an equal opportunity employer and welcome applications from diverse candidates.

How to Apply

To apply for this exciting opportunity, please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you



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