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Strategic Marketing Director

hace 2 meses

Bogotá, Bogotá D.E., Colombia Specialty Care Clinics A tiempo completo
About Us

Specialty Care Clinics is a leading healthcare organization in Texas, USA with operations in Colombia, dedicated to providing top-quality medical services and innovative health solutions to our patients.

We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead our marketing initiatives and strengthen our brand presence in the healthcare sector.

Job Overview

As our Chief Marketing Officer (CMO), you will be responsible for developing and executing comprehensive marketing strategies that enhance our brand visibility, patient engagement, and market share in the healthcare sector.

You will lead a multidisciplinary marketing team and work closely with clinical, operational, and executive teams to ensure our marketing efforts align with the company's mission to deliver exceptional healthcare services.

Key Responsibilities
  1. Develop and Implement a Strategic Marketing Plan

Develop and implement a strategic marketing plan to support the organization's growth and objectives in the healthcare sector.

Lead and Manage the Marketing Team

Lead and manage the marketing team, fostering a culture of collaboration, innovation, and continuous improvement.

Oversee Marketing Activities

Oversee all marketing activities, including digital marketing, patient education, community outreach, public relations, and brand management.

Market Analysis and Insights

Analyze market trends, patient insights, and competitive dynamics to identify opportunities for growth and differentiation.

Marketing Budget Management

Manage the marketing budget, ensuring efficient allocation of resources to achieve the highest return on investment (ROI).

Collaboration with Clinical and Administrative Teams

Collaborate with clinical and administrative teams to align marketing strategies with patient care objectives and service delivery.

Patient Acquisition and Retention

Develop and implement strategies for patient acquisition, retention, and engagement through various channels.

Stakeholder Relationships

Build and maintain strong relationships with media, healthcare influencers, and key stakeholders in the healthcare community.

Digital Transformation

Drive digital transformation and leverage online platforms to enhance brand presence and patient interaction.

Regulatory Compliance

Ensure all marketing efforts comply with local healthcare regulations and standards.

Qualifications
  1. Education

Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (Master's degree preferred).

Experience

Proven experience as a Chief Marketing Officer, Marketing Director, or similar senior marketing leadership role within the healthcare sector.

Market Knowledge

Strong knowledge of the Colombian healthcare market and patient behavior.

Marketing Strategy Development

Demonstrated experience in developing and executing marketing strategies for healthcare organizations.

Leadership and Team Management

Excellent leadership and team management skills with the ability to motivate and develop a high-performing team.

Digital Marketing and Analytics

Proficiency in digital marketing, social media, patient engagement, and data analytics.

Communication and Interpersonal Skills

Exceptional communication, negotiation, and interpersonal skills.

Strategic Thinking

Ability to think strategically while executing tactically.

Language Proficiency

Fluent in Spanish; proficiency in English is an asset.

What We Offer
  1. Competitive Salary

Competitive salary within the range of 8,000,000,000 COP per month.

Collaborative Work Environment

A collaborative and innovative work environment with a focus on growth, creativity, and patient-centered care.