Sports Medicine Marketing Director

hace 1 semana

Bogotá, Bogotá D.E., Colombia Stryker A tiempo completo

Key Responsibilities:

As a Sports Medicine Marketing Director at Stryker, you will drive performance by implementing process improvements and leveraging the talent of your team to consistently increase performance and productivity.

Talent Development: You will recruit and hire top-performing talent and prioritize the development of your team members.

Metric-Oriented Management: You will consistently track key business analytics to ensure projects meet expectations and budget.

Insightful Advisory: You will lead strategy development and provide guidance and consultation to internal and external teams.

Key Accountabilities:

  1. Coach the marketing team on competitive insights, driving strategy development and sharing key intelligence about the market positioning, competitors, and future challenges, specifically within the Sports Medicine product line.
  2. Lead customer insights initiatives by training the team to effectively communicate the value proposition and understand the key reasons why customers buy sports-related products and services.
  3. Develop customer-centric approaches, driving product and service innovation based on evolving customer needs, ensuring the company stays ahead of market dynamics.
  4. Guide the creation of strategic marketing plans, coaching the team to identify weaknesses and improve plans, particularly in relation to the Sports Medicine product portfolio and its strategic positioning in the market.
  5. Manage budget understanding and planning, ensuring that financial strategies align with the unique needs and growth opportunities of the business.
  6. Drive effective product segmentation, targeting, and positioning strategies, with a specific focus on maximizing brand equity in the sector.
  7. Collaborate closely with cross-functional teams, such as sales, supply chain, and R&D, to ensure seamless execution of strategies and product launches.
  8. Mentor the marketing team on establishing KPIs, measuring customer satisfaction, and driving continuous improvement.

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