Strategic Product Marketing Specialist

hace 3 semanas


Bogotá, Bogotá D.E., Colombia Dialectica A tiempo completo

About Dialectica

As a B2B information services firm, Dialectica empowers top business professionals to access real-time information and insights from industry experts globally. Our mission is to create the world's most trusted and innovative knowledge-sharing platform.

We've been recognized as one of Europe's fastest-growing companies, a Top Employer, and a Best Workplace. Our values of respect, teamwork, ownership, and growth mindset guide our culture and decision-making processes.

About the Role

We're seeking a results-driven Product Marketing Specialist to join our Global Marketing team. This role involves developing and executing strategic product marketing programs for our solutions targeting different client segments. The ideal candidate has a deep understanding of B2B marketing, Growth Marketing dynamics, and is passionate about driving business growth through targeted marketing strategies.

Key Responsibilities

  1. Develop and execute strategic product marketing programs to drive business growth and revenue.
  2. Collaborate with the sales team to ensure successful product launches and customer expansion.
  3. Conduct market research to inform product positioning and messaging.
  4. Communicate the value proposition of our solutions internally to commercial teams and develop sales assets to improve business development efforts.
  5. Establish thought leadership presence in the industry through writing, participating in events, and contributing to industry forums.

Requirements

  • 5-10 years of marketing, product marketing, journalism, or thought leadership experience.
  • Proven experience in B2B product marketing with successful product launches and revenue growth.
  • Strong analytical and research skills to understand market dynamics and customer needs.
  • Advanced knowledge of marketing automation and digital marketing strategies.
  • Exceptional written and verbal communication skills to create impactful marketing content.

We Offer

  • A creative, entrepreneurial, and fast-paced work environment guided by our values of transparency, diversity, quality, caring, teamwork, ownership, leadership, and constant improvement.
  • Learning and development opportunities to grow professionally.
  • Sponsored health and wellbeing activities and team bonding initiatives.


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