Data Marketing Technology Director
hace 1 mes
TelevisaUnivision is a leading Spanish-language media company, investing in content, people, and properties across digital, streaming, social, audio, linear, and live events.
Director, Data Marketing Technology job role includes leading integration and strategic technology utilization to drive user behavior insights and optimize marketing efforts.
Responsibilities:
- Strategic Leadership:
• Oversee martech team, aligning initiatives with business goals and maintaining project continuity.
• Lead pivotal projects like Customer Data Platform (CDP) transition, Conviva analytics integration, and Google Analytics migration. - Technology and Data Management:
• Supervise technology implementations across platforms, ensuring integration with the product ecosystem.
• Handle data integrity and flow between systems, resolving data pipeline issues and overseeing data model transitions. - Operational Excellence:
• Develop instrumentation specifications for high-quality data collection from client applications.
• Lead data issue troubleshooting, coordinating with BI and QA teams to maintain data accuracy and functionality. - Collaboration and Innovation:
• Collaborate with internal teams and external vendors to ensure project efficiency.
• Facilitate knowledge transfer from outgoing leadership and maintain documentation on ongoing projects.
Qualifications:
- Education:
• Bachelor's or Master's degree in Marketing, Business Administration, Information Technology, or a related field. - Experience:
• 7+ years of experience in marketing technology, digital marketing, and product management, preferably in a streaming or digital media environment. - Skills:
• Proven track record of managing complex martech implementations and data-driven projects.
• Strong leadership skills with the ability to manage and inspire a team.
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