Global Marketing Innovation Leader

hace 3 semanas

Cundinamarca, Colombia Anybotics A tiempo completo

About Anybotics

ANYbotics is a pioneering tech company at the forefront of mobile robotics innovation, transforming the future of industrial inspection and safety. We're on an exciting growth journey, and we invite you to be part of it.

The Opportunity

We're seeking a talented Senior Campaign & Content Manager to join our ambitious Marketing Communications team as the master of Customer & Consumer insights, creating integrated full-funnel programs and campaigns that redefine how industries view AI-driven robotics and industrial inspection.

As a key member of our team, you'll take ownership of all global and local multi-channel programs and campaigns, spanning online and offline initiatives across paid and especially organic channels, delivering impactful results across the entire funnel—from brand awareness to lead generation and revenue growth in key regions such as the US and Europe.

You'll develop and execute innovative, data-driven strategies aligned with business objectives, define compelling messaging for different audiences that deeply resonate. Beyond campaigns, you'll also create and manage key content initiatives, such as webinars and educational video formats, bringing complex technical topics to life.

This is a unique opportunity to join the pioneers shaping the future of robotics and building a safer future for humans in industrial environments. Funded by leading investors in Europe and Silicon Valley, we are transforming industrial inspection through cutting-edge AI technology.

Your Key Responsibilities

  • Develop, lead, and execute integrated marketing programs and campaigns across mainly digital (paid & especially organic) but also offline channels, impacting the entire marketing funnel from brand awareness to lead generation and conversion in key markets like the US and Europe
  • Be the Master of customer and market insights and translate them into engaging campaign narratives and content, ensuring messaging resonates with different key target audiences and drives measurable business impact
  • Execute and scale campaigns by actively managing high-priority activities, such as webinars, educational video formats and other content initiatives, to engage audiences and support business growth
  • Turn complex technical topics like AI-driven robotics into compelling narratives and copies that resonate with target audiences
  • Use data-driven optimization to leverage real-time data and analytics, continuously enhancing online and offline campaigns to improve ROI, conversion rates, and overall effectiveness
  • Innovate and differentiate by introducing creative, data-driven tactics that set ANYbotics apart from competitors and establish the company as a leader in AI-driven robotics
  • Enhance the marketing tech stack by implementing and refining tools to increase campaign and content efficiency and effectiveness

Your Profile

We're looking for someone with extensive experience marketing high-tech, disruptive B2B solutions, expertly crafting and executing impactful integrated marketing programs and campaigns across the full marketing mix, that combine strategic messaging, content creation, and audience engagement across digital and offline, paid and especially organic You thrive on using data and analytics to track KPIs and optimize both program, campaigns and content initiatives, continuously enhancing performance for better results

With excellent written and verbal communication skills in English, you naturally transform complex topics into engaging messaging and assets that resonate with diverse audiences Your curiosity about customer needs, challenges, and market trends drives you to create marketing solutions that truly resonate and make an impact

What We Offer

A very exciting and dynamic work environment, the opportunity to become part of a fast-growing company, an ambitious team that is on a mission to change the industrial inspection market, a chance to leverage your experience and bring in your own ideas, a fair market salary of approximately CHF 120,000 per year, an attractive employee stock ownership plan, and a job in the city of Zurich

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