Campaign Manager, Niq Global Thought Leadership

hace 3 semanas

Bogotá Cundinamarca, Colombia NielsenIQ A tiempo completo

**Company Description**
As an important member of the Global Thought Leadership Team, the Campaign Manager will play a key role in managing and assisting in activation, marketing, promotion, awareness generation campaign for Global Thought Leadership content. The Campaign Manager, role will partner closely with Global Thought Leadership Content Leaders, Digital Teams (Social and KeyWord Search), PR Media Team, Web Design & Branding, Creative and others to develop, plan, execute and report on Global TL Activation Campaigns for Global TL Content. Also, this role will require close collaboration with regional marketing teams to synchronize and align Global TL Content Activation Campaigns with regional activities. The Campaign Manager will support all Global Thought Leadership releases to build NIQ’s authority, relevance and recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader, globally.
- Build & manage an integrated marketing campaign plan and execution to promote, generate awareness & demand for Global Thought Leadership Content, and focus on primary audiences of C-Suite, Senior Executives across strategic NIQ Clients and Competitive Win-back Clients
- Coordinate and collaborate with Global CoE Teams, i.e. Digital Social, Search, Web and Creative teams to align and integrate into ‘ONE’ integrated campaign execution plan.
- Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with Regionally focused Marketing Campaigns.
- Skilled in Web Page development using WordPress
- Execute, Manager & Report Integrated Thought Leadership Campaigns to deliver established objectives (Leads, Engagement and Page#1 presence)
- Post Campaign, conduct campaign performance reviews to drive continuous improvement to next generation of Thought Leadership Campaaigns
- Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are reuild cohesive marketing journeys for targeted clients
- Work closely with the global content leads to plan, coordinate, execute webinars, LinkedIn Live Sessions and other tactics to support Global TL campaign
- Work with Industry Associations, Industry Publications and ad networks to secure content syndication, sponsored content, and ad placements
- Build and Manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns

**Qualifications**
- 5+ years of planning, execution and management of marketing campaigns
- B2B marketing campaign experience. Preferred CPG, Retail, SW Data Tech. experience
- Must be proficient in Social, Search, Programmatic digital marketing and best practices
- Strong working knowledge of Google Analytics, LinkedIn Reporting Microsoft Office Suite and Microsoft MSD
- Strong track record of developing and implementing successful ABM
- Ability, experience teaming with outside agencies and vendors
- Excellent communicator to both internal and external audiences. Ability to comfortably communicate (verbal, written) in English. Critical Thinker, Self-driven.
- Team-oriented and collaborative to the core,. Strong willingness to roll up your sleeves and be involved with driving execution.

**Additional Information**

**Our Benefits**
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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