CRM and Media Marketing Manager
hace 4 semanas
**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities in consumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end to end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions.
ESSENTIAL RESPONSIBILITIES
Manage marketing projects and end to end campaigns on behalf of clients, leveraging their own channels and working with Global Capabilities team leveraging Visa tech stack.
Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform
Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions.
Provide reporting and analysis on CRM data for internal and external clients.
Analyze data and user feedback to help shape future marketing strategies.
Build best in class co marketing plans that support business goals for both Visa and its clients.
Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams.
Being on top with the latest trends and changes in UI UX and digital media
Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.
Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance.
Define test plan and capture learnings and best practices documenting and deploying it regionally.
Create and review tracking reports and discuss on going optimization opportunities.
Exercise independent judgment with mínimal direction from supervisor.
Work with all local markets to align on market specific visions, needs and calendars.
Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.
Specific Requirements
A minimum of 7 years of work experience in Marketing, digital media, and innovation. Specifically proven experience as CRM manager or similar role
Experience with Google Analytics, DV360, social, web, tech platforms and proven experience working with CRM tools such as Adobe campaign, Eloqua, and others.
Proven experience in life cycle management.
Proven experience in media planning and execution. Advanced understanding of interdependencies between Paid, Owned and Earned channels.
Knowledge of online marketing methods and best practices.
Ability to manage marketing projects end to end and proven experience in client facing interactions, engaging with clients and stakeholders from different countries within the Latin America region preferable.
Innovation driven mindset, digitally curious, up to date with digital and technology trends.
Substantial problem solving ability with strategic focus on impacting ROI
Strong interpersonal abilities to drive change within multiple stakeholders and orgs.
Multi functional project management and strategy development skills, ability to manage deliverables and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners
Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences.
Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand.
Strong analytical, problem solving skills, and interpersonal skills
Team player
Fluency in Spanish and English. Portuguese is a plus.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
**Qualifications**
7 or more years of work ex
-
Media Services Manager
hace 4 meses
Bogotá, Cundinamarca, Colombia Anthology, Inc. A tiempo completoMedia Services Manager Remote - Colombia *ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED* The Opportunity: Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent,...
-
Senior Marketing Manager
hace 6 meses
Cundinamarca, Colombia The Global Talent Co. A tiempo completo**Job Title: Marketing Campaign Manager** **Remote** As our Marketing Executive, you will not only manage but actively participate in all marketing channels, vigorously driving performance and hands-on in devising and executing strategies to reach and engage our target audience. This includes customer acquisition, customer retention, conversion rate...
-
Performance Marketing Manager
hace 3 meses
Bogotá, Cundinamarca, Colombia Pearl A tiempo completo**About the job**: **Role: Performance Marketing Manager** **Work schedule: Full Time | 40 hours per week | Eastern Time** **Salary Range: up to 2,000 USD per month **(Dependent on your skills and experience) **About the Role**: **About the Company**: We are a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is...
-
Senior Marketing Manager
hace 6 meses
Cundinamarca, Colombia The Global Talent Co. A tiempo completo**Marketing Manager**: **Fully Remote**: **About the Role**: We are seeking a dedicated Sr. Marketing Manager to join our marketing team and contribute to driving our marketing efforts forward. The Sr. Marketing Manager will play a crucial role in executing a wide range of marketing tasks and initiatives, supporting the team in achieving our goals. This is a...
-
Media Delivery Manager
hace 4 meses
Bogotá, Cundinamarca, Colombia Epsilon A tiempo completo**Company Description** Epsilon is a global leader in outcome-based marketing. As a company at the forefront of marketing innovation, Epsilon provides a unique blend of data, technology, and services, driving measurable results and business growth for its clients. With over 9000 employees in 60 countries and rich 50-year history delivering cutting edge...
-
Senior CRM Strategy Manager
hace 1 mes
Bogotá, Bogotá D.E., Colombia Growe A tiempo completoCrm Manager Job DescriptionAt Growe, we are seeking a highly skilled CRM Manager to lead the development and execution of CRM strategies for iGaming, casino, and sports brands. Key responsibilities include: Lead the development and execution of CRM strategies for iGaming, casino, and sports brands, covering customer lifecycle; Generate customer attraction,...
-
CRM Manager
hace 2 meses
Bogotá, Cundinamarca, Colombia Kimberly-Clark A tiempo completo**Your Job** As a customer Relationship Management (CRM) Service Product Manager, you bring your customer and product mindset to transform our CRM solution - solving customer problems in a way that works for the business. Delivering a forward-looking vision for IFP CRM service across the organization, crafting innovative solutions through our SalesForce CRM...
-
Sr. Social Media Manager
hace 6 meses
Cundinamarca, Colombia The Global Talent Co. A tiempo completo**Sr. Social Media Manager** **Location: Remote** **About the Role**: We are seeking a talented and driven Social Media Manager to join our dynamic marketing team. The Social Media Manager will be responsible for developing and executing our social media strategy, engaging with our audience, and elevating our brand's online presence. This is an excellent...
-
Social Media Manager
hace 1 semana
Bogotá, Cundinamarca, Colombia Tayrona Capital A tiempo completo**Job Overview** **Tayrona Capital Financial Group** is seeking a highly **skilled** and innovative **Social Media Manager **to join our dynamic team to enhance our brand presence in the **Ultra-luxury Hospitality**, **Financial & Investment**, and **Luxury Asset Management **industries. We are looking for a professional with a deep understanding of social...
-
Social Media and Marketing Specialist
hace 4 semanas
Bogotá, Bogotá D.E., Colombia BruntWork A tiempo completoBruntWork is seeking a creative and analytical Social Media Manager to spearhead our client's digital marketing efforts. This role offers a unique opportunity to showcase your content creation skills, strategic thinking, and ability to leverage social media trends in the home decor industry.About the RoleThis full-time remote position involves developing and...
-
Social Media Manager
hace 4 meses
Bogotá, Cundinamarca, Colombia Specialty Care Clinics A tiempo completoWe are looking for a highly creative and motivated **Social Media Manager** to join our team in Bogotá, Colombia for our client in Texas, USA. If you have a passion for social media, skills to create engaging content, and a deep understanding of digital trends, we want to meet you! **Responsibilities**: - **Develop and execute social media strategies**:...
-
Buscamos Marketing Manager
hace 1 día
Bogotá, Colombia Solvo Global A tiempo completoPosition Details: We are seeking an experienced Marketing Manager to lead our marketing efforts and drive demand for our products and services. Shift: 8 a.m. to 6 p.m., Monday to Friday Location: Main cities in Colombia Duties & Responsibilities: Execute a comprehensive marketing strategy aligned with business objectives. Oversee brand...
-
Social Media Marketing Specialist
hace 2 meses
Bogotá, Bogotá D.E., Colombia BruntWork A tiempo completoJob Title: Social Media ManagerJob Summary:This is a full-time position for a highly skilled social media manager. The ideal candidate will have experience in social media management and a strong understanding of major social media platforms and their best practices.Key Responsibilities:Research advertising trends across social media sites and digital ad...
-
Social Media Manager and Content Creator
hace 1 mes
Bogotá, Colombia Proactive Marketing LLC A tiempo completoAbout Proactive Marketing: Through digital marketing, our mission is to empower health entrepreneurs so they can use their expertise to make the world healthier. We believe in making a difference, and we're looking for someone just as passionate to join our dynamic team. We've helped scale over 200+ chiropractors to six figures in the last 3...
-
Client Success Manager for Digital Marketing Agency
hace 6 meses
Tocancipá, Cundinamarca, Colombia Excavation Marketing Pros A tiempo completoExcavation Marketing Pros is a Full Service Internet Marketing company based in Florida, USA that helps local excavation and septic companies increase their sales, improve customer retention and enhance their profitability by more effectively marketing online via Search Engine Marketing (SEO & PPC), Social Media (Facebook, Twitter, LinkedIn, Google Map,...
-
Social Media Manager and Content Creator
hace 1 mes
Bogotá, Cundinamarca, Colombia Proactive Marketing LLC A tiempo completo_**About Proactive Marketing**:_ Through digital marketing, our mission is to empower health entrepreneurs so they can use their expertise to make the world healthier. We believe in making a difference, and we're looking for someone just as passionate to join our dynamic team. We've helped scale over 200+ chiropractors to six figures in the last 3 years,...
-
CRM Manager
hace 2 meses
Bogotá, Colombia Kimberly-Clark A tiempo completoJob Description Your Job As a customer Relationship Management (CRM) Service Product Manager, you bring your customer and product mindset to transform our CRM solution – solving customer problems in a way that works for the business. Delivering a forward-looking vision for IFP CRM service across the organization, crafting innovative solutions...
-
Media Planner and Buyer
hace 1 mes
Bogotá, Bogotá D.E., Colombia Havas Media Colombia SAS A tiempo completoAbout the Role:We are seeking a Media Planner and Buyer to join our team at Havas Media Colombia SAS.Key Responsibilities:Operate media planning and buying for client portfolios in alignment with our guidelines and decision frameworks.Ensure smooth campaign execution respecting deadlines.Ensure client satisfaction on campaign delivery and performance.Be...
-
Social Media Performance Marketing Manager
hace 4 semanas
Cundinamarca, Colombia The Global Talent Co. A tiempo completo**SOCIAL MEDIA PERFORMANCE MARKETING MANAGER**: **Full-time (40-Hours Per Week), Remote (CET times)** **About Us**: At** The Global Talent Co.,** we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing...
-
Marketing Specialist JR
hace 3 semanas
Bogotá, Colombia AxiomaB2B Marketing A tiempo completoJob DescriptionEstamos buscando un Marketing Specialist JUNIOR profesional graduado en áreas de marketing, comunicación social, administración de empresas y/o afines. Conocimientos en:Tácticos dentro de estrategias inbound y de contenidos, Investigación de mercados, Social ADS, Manejo de CRM, Estrategias de social media y branding, manejo de alguna...