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International Marketing Leader, Washroom
hace 1 mes
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.
**It starts with YOU.**
International Marketing Leader Washroom is responsible for creating a mid-long term strategic vision and commercialization strategy for the International ABUs to mobilize round to drive sustained and profitable P&L growth of our B2B HHT categories. This role will set the standards for key strategic growth pillars such as brand positioning, innovation, portfolio/price strategy and value proposition, drawing synergies and standardization between the markets where possible.
**Key Responsibilities include**:
- Support International B2B Marketing Director in the development & implementation of the International KCP category vision & growth strategy/plan. Working in collaboration with the International Marketing Leader, Wipers.
- Create a Mid/long term Washroom category vision & profitable growth strategy, which inspires the international organization and is actionable.
- Lead direct reports & manage performance to deliver overall business objectives. Building a high performance marketing team who are motivated to exceed targets while developing team capabilities & driving personal development/career progression
- Responsible for International category P&L performance
- work with ABUs, utilizing analytics and VoC to look for opportunities and risks.
- Define & deliver synergies & efficiencies across our portfolios/ brand architecture within the IFP category - across ABUs inc. facilitation of best practice sharing & building/maintaining regular connectivity across ABU teams.
- Creation of compelling channel, customer (chooser) and end user (consumer) value propositions (products, product bundles, solutions) and supporting claim development
- Create a 1-5 year Innovation roadmap and investment plan
- Accountable for cross-functional project leadership of innovation development to meet requirements for each IMF gate, and deliver innovation targets through speed to market and scale.
- Accountable for IMF Gate compliance for core innovations and adhering to Innovation guardrails put in place.
- Own delivery of category sustainability and social impact goals via product design, innovation and programmes.
- Overall responsibility of teams A&P spend inc. phasing
- Drive learning plan in line with strategy and work with market research, intelligence and analytics to derive actionable consumer, customer and market insight and be the voice of the customer internally.
- Establish and embed R&Rs and WoW to draw clarity for our teams with the new organisational design
- Work with cross-category peers to establish consistent ways of working, share best practices & integrate teams to build culture & avoid silos developing
- Make sure standard work e.g. monitoring competitor activity/ regulatory and quality protocols are adhered to by the team.
- Be a champion for creating a culture of innovation and agility.
- Be a key contributor to Omnichannel Marketing Strategy, for Creative Design & Experience team to execute on
- Lead overarching pricing strategy, aligned to portfolio strategy/architecture and provide strategic direction to support RGM in collaboration with RGM & ABU teams
**About Us**
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
**About You**
You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for Project Management Office & Innovation. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.
You will also need the following qualifications:
- Degree level educated
- Proven years of experience in marketing / brand / category management inc. managing brands/business across multi
