Cx Strategist Lead
hace 6 meses
**Descripción de la empresa** Zenith is the ROI Agency**. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].
**Descripción del empleo**
En Publicis Groupe Bogotá_ Colombia, estamos en la búsqueda de un **CX STRATEGIST LEAD, **con experiência superior a 3 años, en el mismo rol en la industria de Publicidad y Mercadeo. Profesional en comunicaciones, publicidad, mercadeo, planeación estratégica, administración de empresas, sociología o afines.
Liderará la exploración e investigación del comportamiento humano, analizando diversas fuentes de datos, identificando insights accionables para generar recomendaciones estratégicas y soluciones innovadoras que detonen el crecimiento del negocio. Diseñará ecosistemas flexibles y personalizados para las marcas activando todo el funnel de conversión y ayudamos a conectar a diferentes stakeholders (internos y externos) en la articulación de diferentes soluciones de negocio.
**Requisitos** Como estratega de conexión de medios deberás**:
- Tener pensamiento crítico y analítico para identificar oportunidades de crecimiento y soluciones a los problemas de negocio del cliente.
- Tener habilidades de investigación y capacidad para interpretar datos cualitativos y cuantitativos.
- Participar en talleres estratégicos/creativos.
- Mantenerse al día en las principales tendencias de la industria, los medios, commerce, recolección y activación de data y tecnologías emergentes.
- Tener un espíritu colaborativo y de integración que te permita trabajar con equipos multidisciplinarios.
- Traer un pensamiento disruptivo, explorar los briefs desde diferentes ángulos para encontrar soluciones innovadoras.
- Comunicar la estrategia a través de un discurso claro, convincente, atractivo e inspirador que invite a la acción, en el que la capacidad de síntesis es altamente valorada.
- Diseñar ecosistemas conectados integrando medios propios, pagos, compartidos y ganados.
- Trabajar de cerca con equipos de digital, data análisis, data collection, commerce y creatividad para Orquestar estrategias E2E que inspiren experiências de consumidor más relevantes, dinámicas, innovadores y eficientes.
- Ofrecer recomendaciones y lineamientos estratégicos a los equipos creativos para asegurar que los contenidos sean acordes a los formatos establecidos.
- Trabajar junto al equipo Digital y de Data para traducir Buyer personas en audiencias de media, evaluando su potencial para cada fase del journey
- Trabajar junto al equipo Digital y de Data para desarrollar testing frameworks para medir el desempeño de las audiencias, los mensajes y los formatos en las diferentes fases del funnel.
**Información adicional**
Si te ajustas al perfil Aplica a la oferta.
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