Analista Brand Content

hace 4 semanas


Colombia Gea S.A. A tiempo completo

Seleccionamos Analista Brand Content para importate Grupo de Empresas.

Su principal función sera atraer y retener a la audiencia, así como a los clientes de la marca, contando la historia de la empresa y desarrollando presencia en los medios a través de diferentes contenidos.

Principales tareas:

- Construir, actualizar y asegurar el uso de ID de marca.
- Liderar procesos de creatividad para crear conceptos y territorios tácticos de marca y campañas de productos y servicios.
- Identificar los pilares de la comunicación de la marca par poder guiar la creación y publicación de contenidos; teniendo en cuenta tendencias e inspiraciones de la actualidad.
- Liderar dinámicas de experimentación y sesiones de usuarios para co-elaborar contenidos relevantes para el target y el negocio.

**Requisitos**:

- Contar con experiência en las funciones a al menos 2 años desarrollando tareas relacionadas a la creación de contenidos de una marca o productos y servicios. Experiência en los roles de diseño, social media, comunicación y contenidos.
- Se valora conocimientos UX UI, manejo de herramientas de diseño como AI, PS, Premiere, InDesign, Midjourney, Sketch y Canva (excluyente nível intermedio o alto), conocimientos de Copyright (excluyente) y dinámicas de creación (brainstorming, design thinking, prototipos, mapas del usuario, encuestas de comportamientos, etc.).
- Habilidades para trabajar en equipo, en redes, sociables y dinámico y propositivo, planificado, con mentalidad ágil, capacidad comunicativa, creativa, innovadora y con liderazgo para la creación de contenidos.

Beneficios:

- Ser parte de un equipo en crecimiento y con nuevos desafíos constantes.
- Oportunidades de crecimiento.
- Excelentes condiciones de contratación y estabilidad laboral.


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