Channel Marketing Coordinator

hace 2 semanas


Bogota, Colombia Haleon A tiempo completo

Hola. Somos Haleon. Una nueva empresa líder mundial en salud del consumidor. Moldeado por todos los que se unen a nosotros. Juntos, estamos mejorando la salud cotidiana de miles de millones de personas. Al crecer e innovar nuestra cartera global de marcas de categoría líderes, incluidas Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin y Centrum, a través de una combinación única de profundo conocimiento humano y ciencia confiable. Además, estamos teniendo éxito en una empresa de la que tenemos el control. En un entorno en el que estamos co-creando.

El Channel Marketing Coordinator (Farmacias) es el co-responsable del desarrollo, planeación seguimientos y control del Plan Promocional para el canal de droguerías que incluye droguerías independientes, droguerías de cadena y depósitos, alineando su estrategia a los objetivos de la compañía, y posicionar las marcas de Haleon como la primera opción de recomendación por parte de los droguistas y elección por parte de consumidor.
- Tus responsabilidades:_

Esta posición te da la oportunidad de liderar actividades clave como:

- Participar activamente en el diseño e implementación de las estrategias dirigidas al Trade (Clientes y PDV) para alcanzar las expectativas de crecimiento en el canal Droguerías (Cadenas e Independientes).
- Participar activamente en el desarrollo del plan farmacias 360° para así lograr asegurar la visita a la ponderada de las farmacias más importantes y con esto asegurar la implementación de la tienda perfecta según la estrategia de la compañía.
- Identificar, planear y construir oportunidades comerciales del Canal en términos de distribución, visibilidad y recomendación de nuestras marcas en el mercado.
- Desarrollo de Actividades promocionales de Temporada, involucrando capacitación Interactiva de las marcas participantes junto con lineamientos de la ejecución material POP acorde a las necesidades de canal y marcas
- Desarrollar material de capacitación de marcas interactivo dirigido a dependientes y alineados a las actividades promocionales de las marcas participantes.
- Seguimiento y control del plan promocional del canal.
- Planear, ejecutar y hacer seguimiento de presupuesto asignado al canal, maximizando el retorno de la inversión (ROI) de todas las actividades que se planteen para el Canal.
- Desarrollar y controlar las ofertas canal y consumidor logrando disponibilidad en POS y acercamiento de marca al consumidor.
- Maximizar el uso de las herramientas disponibles de información para conocer, desarrollar y apoyar la implementación de las actividades promocionales. (Nielsen, Sell out etc).
- Coordinar y hacer seguimiento del programa de In Store Execution con los gerentes de canal.
- ¿Por qué TÚ?_
- Tus calificaciones:_

Para alcanzar nuestras metas estamos buscando profesionales con las siguientes características:

- Profesional universitario en Ingeniería, Administración, Marketing o carrera afín.
- Inglés Intermedio.
- Experiência de 4 años en cargos comerciales que involucren relacionamiento con clientes (ventas, trade / shopper y mercadeo).
- Excel nível Usuario.

Sientes que este puede ser tu próximo paso de carrera? Inscríbete ahora

Diversidad, Equidad e Inclusión

En Haleon incentivamos una fuerza de trabajo diversa creando un ambiente inclusivo que celebra nuestras perspectivas únicas, genera curiosidad para crear una incomparable comprensión mutua, promoviendo resultados justos y equitativos para todos.

Nos esforzamos para celebrar nuestra diversidad de todas las formas, tratándonos con respeto, estando abiertos para nuevas perspectivas, respaldando a nuestras comunidades y creando un ambiente de trabajo en el que nos sintamos auténticos perteneciendo y prosperando.

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your licen



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