Sr Manager Channel Marketing Analytics

hace 2 semanas

Bogota, Colombia Adidas A tiempo completo

As a Senior Manager Channel Marketing Analytics at adidas you are part of a team of defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus contributes to marketing spent optimization, drives the reach of adidas, growth of addressable audience and ultimately helps achieve market sales plans.- Scope: Traffic and audience management, deliverables & services- Traffic and Audience Strategy & Innovation
- Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic and audience growth plans aligned to global frameworks for focus areas assigned to you.
- Traffic and marketing spend planning, forecasting & analysis.
- Demand vehicle attribution and spend efficiency/ ROI analysis.
- Incrementality testing and analysis.
- Media campaign analysis.
- Audience planning, forecasting and analysis from a marketing channel perspective.
- Loyalty program, Personalization, audience targeting, and other consumer programs analysis from a marketing channel perspective.
- Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of digital traffic generation activities and adidas consumer growth. Develop and implement new analytical framework over new business questions, new data types, horizontal analysis, and other explorations.
- Traffic and Consumer Analysis
- Measure results of traffic generation, CRM and Consumer Engagement activities, audience growth and personalization using global agreed frameworks. Use and help develop a global aligned reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior.
- Drive the optimization of traffic generating channels, marketing spends efficiencies, paid and non-paid marketing engagement, consumer growth, and personalization in the market. Provide insights about adidas brand awareness and ecommerce performance.
- Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, gap analysis, business cases, postmortems, and database.
- Identify and implement new opportunities to drive growth through consumer and traffic optimization.
- Collaboration & Consulting
- Be able to explain the impact of marketing spend, reach, audience and traffic on business objectives using global aligned frameworks.
- Work with markets in the optimization of traffic and consumer by using data analysis, providing training, and sustaining ongoing communication.
- Work cross-functionally with other analytics teams in the market and global Digital Analytics teams and global Data and Analytics teams to create synergies, address opportunities and drive revenue.
- Build on quantitative analysis to develop insights for the communication with stakeholders.
- People Management & Function Development- Requirements
- 8 years of experience in traffic generation (both paid and non-paid channels) and audience analytics, in-house or at a leading traffic agency.
- Extensive experience with digital marketing and digital audience engagement programs in a brand environment
- Experience in eCommerce environment
- Experience in leading a team.
- Soft-Skills
- Communication & negotiation skills.
- Leadership.
- Ability to work with stakeholders from digital and non-digital disciplines.
- Ability to in multi-culture environment.
- Hard-Skills
- Marketing data (spend, clicks, impressions, tactic metadata).
- Traffic analytics tools, attribution, marketing platforms & media KPIs and ROI, consumer database, segmentation, and profiling.
- SQL query, Exasol/ SQL data warehouse an Databricks/ Lakehouse environment, Python/ R/ modeling, data processing and visualization such as usage of Alteryx/ Airflow, Tableau, PowerBI.
- Data tracking technology of the domain (frontend tagging, server to server, sync & async, etc.), privacy regulation and impact on data, and recalibration methodology for measurement that support privacy rules.
- Project and account management.
- Fluent English (verbally and written).

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

IN

  • Manager Channel Marketing Analytics

    hace 2 semanas

    Bogota, Colombia Adidas A tiempo completo

    As a Manager Channel Marketing Analytics at adidas you are part of a team of defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus...

  • Manager Channel Marketing Analytics 1

    hace 4 semanas

    Bogota, Colombia Adidas A tiempo completo

    As a Manager Channel Marketing Analytics at adidas you are part of a team of defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus...

  • Manager Channel Marketing Analytics 1 1 1 1

    hace 5 días

    Bogota, Colombia Adidas A tiempo completo

    As a Manager Digital Marketing Analytics at adidas you are part of the team of a defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus...

  • Sr. Partner Marketing Manager, Partner Marketing

    hace 2 semanas

    Bogota, Colombia Amazon Web Services Colombia S.A.S. - E40 A tiempo completo

    6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional...

  • Digital Analytics Manager

    hace 2 semanas

    Bogota, Colombia Marco Marketing A tiempo completo

    **About us**: Marco MKT is a company with more than 25 years dedicated to the planning, management and execution of sales and consumer marketing strategies in retail and physical-digital distribution channels in Latin America, the Caribbean and the United States. **Digital Analytics Manager **Location: (Marco Colombia) We are seeking a **Digital Analytics...

  • Modern Channel Manager

    hace 4 semanas

    Bogota, Colombia Newell Brands A tiempo completo

    **Position**: Modern Channel Manager **Location**: Bogotá, Colombia **Reports to**: Senior Sales Manager **OVERVIEW**: The Modern Channel Sales Manager leads and manages all sales operations within modern trade customers. Has a sales reposability of USD$53MM. The main objectives of this position are to increase sales for all Newell segments (HA, Writing,...

  • Channel Sales Manager

    hace 2 semanas

    Bogota, Colombia Genetec A tiempo completo

    **Your team’s dynamic**: Join our passionate and collaborative team as a Channel Sales Manager, where you'll act as a champion for channel partners, driving results and facilitating sales growth through effective enablement strategies. This role involves overseeing the strategic outlook and daily operations of our Channel Sales team while ensuring our...

  • Sr. Manager Regional Sales Analytics

    hace 4 semanas

    Bogota, Colombia Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: - Build and lead Wholesale business performance analytics function for the Regional Wholesale Organization - Be responsible for delivering cutting edge analytics services to all market stakeholders, enabling them to take quantitatively based decisions. - Act as local “centre of expertise” within Sales for...

  • Sr. Manager Regional Sales Analytics

    hace 8 horas

    Bogota, Colombia Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: - Build and lead Wholesale business performance analytics function for the Regional Wholesale Organization - Be responsible for delivering cutting edge analytics services to all market stakeholders, enabling them to take quantitatively based decisions. - Act as local “centre of expertise” within Sales for...

  • Sr. Digital Marketing

    hace 5 días

    Bogota, Colombia Isource Marketing A tiempo completo

    **Descripción**: Agencia regional de marketing y publicidad con grandes clientes B2B y B2C de diferentes industrias como ser: Tech/IT, Telco, Real Estate, Retail, etc, con sede principal en la ciudad de Miami y cobertura/oficinas en Bogotá y resto de América Latina. Buscamos un Especialista Sr. en Marketing Digital y Social Media. En Isource Marketing y...

  • Marketing Manager

    hace 3 semanas

    Bogota, Colombia Rockwell Automation A tiempo completo

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Channel Specialist

    hace 2 meses

    Bogota, Colombia Kimberly-Clark A tiempo completo

    En Kimberly Clark queremos atraer el mejor talento, #Empiezacontigo **Propósito de la Posición**: Diagnosticar, desarrollar e implementar acciones estratégicas de las categorías en el canal tradicional, con un entendimiento profundo del shopper, alineado al presupuesto asignado con el fin de apoyar el cumplimiento de las **metas de ventas, share y...

  • Channel Specialist

    hace 3 semanas

    Bogota, Colombia Kimberly-Clark A tiempo completo

    En Kimberly Clark queremos atraer el mejor talento, #Empiezacontigo **Propósito de la Posición**: Diagnosticar, desarrollar e implementar acciones estratégicas de las categorías en el canal tradicional, con un entendimiento profundo del shopper, alineado al presupuesto asignado con el fin de apoyar el cumplimiento de las **metas de ventas, share y...

  • Sr. Marketing Manager

    hace 3 semanas

    Bogota, Colombia Visa A tiempo completo

    **Company Description** Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and...

  • Sr. Marketing Manager

    hace 3 semanas

    Bogota, Colombia Visa A tiempo completo

    **Company Description** Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and...

  • Channel Account Manager

    hace 2 meses

    Bogota, Colombia Liferay, Inc. A tiempo completo

    **About Liferay** Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital...

  • Manager Digital Traffic Analytics

    hace 1 semana

    Bogota, Colombia Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: - As LAM Manager Digital Marketing Analytics at adidas you are part of the team of a defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and global DBC stakeholders with best-in-class services around your marketing...

  • Channel Analytics and Strategy, Senior

    hace 2 meses

    Bogota, Colombia Zebra Technologies A tiempo completo

    **Remote Work: Yes** **Overview**: At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and...

  • Channel Analytics and Strategy, Senior

    hace 8 horas

    Bogota, Colombia Zebra Technologies A tiempo completo

    **Remote Work: Yes** **Overview**: At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and...

  • Sr Manager Consumer Insights Analytics

    hace 2 semanas

    Bogota, Colombia Adidas A tiempo completo

    As a Senior Manager Consumer Insights Analytics, you are part of the team of a defined consumer growth and traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders services around your consumer insight discipline and marketing measurement. Your analysis thus drives the reach...