Brand Manager
hace 3 meses
**Brand Manager***:
**About the role**:
Construir una imagen de marca consistente, mediante experiências positivas que transmitan bienestar a todos los públicos con quienes nos relacionamos, para lograr la preferencia de TENA.
**What You Will Do**:
- Liderar y diseñar el plan de marca full funnel para el canal Salud tanto para los paises que atiende el canal en la región Andina y Caribe.
- Cocreación y control en la implementación de la estrategia y propuesta de valor diferenciada de la marca de acuerdo con el canal y la audiencia
- Adaptación de assets globales de marca o creación de campañas locales de acuerdo con la necesidad del país y el canal que permitan el crecimiento acelerado del negocio en la región.
- Desarrollo y control de estrategias que apunten a la preferencia de marca, diferenciación, visibilidad, consistencia, superioridad que garanticen la lealtad de los clientes a traves de los diferentes puntos de contacto.
- Seguimiento y control de los KPI de marca, velando por el cumplimiento individual y grupal de los mismos.
- Soporte en el desarrollo de evolutivos necesarios para empreder proyectos digitales
- Creación del Journey de cada stakeholder impactado por el canal ( OL, Médicos, EPS ) a travvés de una Estrategia consitente que sea coherente con la experiência generada desde Retail.
- Seguimiento y control de las estrategias dirigidas a los diferentes públicos desde los diferentes puntos de contacto: eventos, publicaciones, etc.
**Who You Are**
- Profesional en Administrador de empresas, Mercadeo, Especialización en marketing digital o afines.
- Con mas de 5 años de experiência en manejo de estrategia de marca, estrategia digital, relaciones publicas, preferiblemente en empresas B2B, con experiência de trabajo en empresas multinacionales.
- Conocimiento en manejo de equipos / estrategias digitales, plataformas / medios digitales / eventos / Experiência de clientes y usabilidad de los sitios.
- Nível de inglés B2.
**What We Can Offer You**:
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
**[More About (location)]**:
Medellín, Antioquia, Colombia
**Application End Date**:
24 Oct 2024
**Job Requisition ID**:Essity247026
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