Front Line Marketing Lead Colombia/venezuela

hace 2 semanas

Bogota, Colombia The Coca-Cola Company A tiempo completo

The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. This role provides management for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, drives successful activation of programs and initiatives to achieve targeted value and growth objectives, and manages within a nominated sub-function or related sub-functions. We’re looking for an experienced manager who is comfortable with budget management, policy recommendations and strategic planning.

**What You’ll Do for Us**:

- Responsible for all aspects and leadership of field marketing team, including experiential, sampling, social posts, point of sale placement and inspiring the bottlers.
- Responsible for hiring and leading outside agency’s focused on delivering high quality consumer experiences that drive trial and awareness, as well as, brand love/loyalty.
- Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
- Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy.
- Partner with Franchise Leadership on market specific business opportunities utilizing assets.
- Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.
- Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.

**Qualifications & Requirements**:

- Bachelor's Degree in Marketing, Business or related field.
- 8+ years of work experience leading teams in marketing activations across geographies in a complex, global marketing environment.
- Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes.
- The ability to evaluate and ensure agency performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.
- Proven track record of sustainable results.
- Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
- Proven ability to lead cross-functional project teams and influence others.
- Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.

**What We Can Do **For** You**
- ** Challenging Work**:Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights**.**

**Skills**

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Digital Media Strategy; Creative Briefs; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; People Management; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  • Global Digital Marketing Lead

    hace 2 semanas

    Bogota, Colombia Zebra Technologies A tiempo completo

    **Remote Work: Yes** **Overview**: At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and...

  • Sales Manager Venezuela

    hace 2 semanas

    Bogota, Colombia Essity A tiempo completo

    **Sales Manager Venezuela ***: **Acerca del rol**: Garantizar para Venezuela la ejecución de estrategias comerciales adecuadas que materialicen la propuesta de valor de cada una de las categorías de las UEN, asegurando las metas de ventas, rentabilidad y distribución en la geografia asignada, diseñar el plan estratégico de Shopper, Customer Marketing y...

  • Marketing Lead

    hace 3 semanas

    Bogota, Colombia HealthAtom A tiempo completo

    En Healthatom somos un equipo de personas que cree que la tecnología debe ser un aliado en el fortalecimiento de accesos fundamentales en el mundo, uno de ellos: **la salud**. Por eso, creamos soluciones que facilitan la gestión del día a día de cientos de clínicas, consultas y centros médicos de diversas especialidades. Hoy, somos más de 150...

  • Ibp Lead Colombia

    hace 6 días

    Bogota, Colombia Diageo A tiempo completo

    Job Description: Name of the position: IBP Lead Colombia Location: Bogotá, Colombia Type of contract: Permanent About Us: From Arthur Guinness to Johnnie Walker, our business was founded on people of extraordinary character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. Our...

  • Marketing Intern

    hace 2 semanas

    Bogota, Colombia Genetec A tiempo completo

    **Marketing Intern** **What your day will look like**: - Coordinate the preparation and execution of key LATAM Regional Marketing activities and events in the ANDCON NORTH region (The Caribbean, Central America, Colombia, Venezuela, Ecuador, Guayana, and Suriname), such us end-customers and channel conferences, seminars, tradeshows, sponsorships, etc. -...

  • Paid Search

    hace 2 semanas

    Bogota, Colombia Zebra Technologies A tiempo completo

    **Remote Work: Yes** **Overview**: At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and...

  • Front-end and Marketing Technical Manager

    hace 6 días

    Bogota, Colombia World Business Lenders, LLC A tiempo completo

    Thunderbird Commercial Credit, LLC, (an affiliate of World Business Lenders, LLC), stands at the forefront of innovation in the lending industry. As a startup dedicated to delivering cutting-edge solutions, Thunderbird is committed to providing high-quality and scalable financial platforms to its users. Thunderbird is a U.S.based company with a 100% remote...

  • Marketing Value Lead Ophthalmology

    hace 2 meses

    Bogota, Colombia Roche A tiempo completo

    The Position Con el rol de “Marketing Value Lead Ophthalmology”, podrás diseñar e implementar las estrategias de marketing del área terapéutica a cargo, generando valor de manera integral, teniendo en cuenta los diferentes stakeholders que intervienen en la ruta del paciente, brand journey y el ciclo de vida del producto.  Adicionalmente,...

  • Marketing Value Lead Ophthalmology

    hace 4 semanas

    Bogota, Colombia Roche A tiempo completo

    The Position Con el rol de “Marketing Value Lead Ophthalmology”, podrás diseñar e implementar las estrategias de marketing del área terapéutica a cargo, generando valor de manera integral, teniendo en cuenta los diferentes stakeholders que intervienen en la ruta del paciente, brand journey y el ciclo de vida del producto.  Adicionalmente,...

  • Marketing Operations Manager

    hace 2 semanas

    Bogota, Colombia Zebra Technologies A tiempo completo

    **Remote Work: Yes** **Overview**: At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and...

  • Marketing Coordinator

    hace 7 días

    Bogota, Colombia Anton Paar Colombia S.A.S. A tiempo completo

    **Anton Paar Colombia S.A.S. | Bogotá D.C., Colombia**: **Responsibilities**: The Marketing Coordinator will be responsible of following activities: - Support marketing campaigns, ensuring seamless execution and delivery of key messages - Assist in the promotion and production of webinars and seminars. - Support in the coordination and follow-up of events,...

  • Cryptocurrency Marketing Lead

    hace 5 días

    Bogota, Colombia SingularityNET A tiempo completo

    **Marketing Lead (Exp in crypto companies required)** **Location**: 100% Remote - Full time position This position will report to the CMO and she/he/they will be responsible for the delivery of key digital marketing and social media strategy deliverables for the business. **What you should know about the SingularityNET organisation**: SingularityNET is...

  • Test Lead Sap- Remoto Colombia

    hace 3 semanas

    Bogota, Colombia CSTI CORP A tiempo completo

    Somos una empresa líder en la industria TI en Perú, especializados en brindar soluciones de negocios en las líneas de outsourcing, soporte y proyectos de innovación e integración. Somos Gold Partner de SAP y trabajamos con múltiples clientes reconocidos a nível regional tanto en Perú, Colombia, Ecuador, Estados Unidos y Costa Rica. En CSTI Corp...

  • Technical Manager

    hace 3 semanas

    Bogota, Colombia World Business Lenders, LLC A tiempo completo

    **Key Responsibilities**: - Continuously innovating the Thunderbird platform/service - Lead a team of developers in the design, development, and maintenance of the Thunderbird platform, ensuring the delivery of high-quality, scalable, and performant solutions. - Oversee the website's backend development, focusing on PHP, and manage HubSpot connectivity on...

  • Lead Management Analyst

    hace 2 semanas

    Bogota, Colombia Aon Corporation A tiempo completo

    Descripción de la publicación: **Lead Management Analyst** - ¿Te gustaría unirte a un equipo diverso e inclusivo? ¿Buscas impactar con tu conocimiento una empresa multinacional líder? ¡Esta oportunidad está esperando por ti! Este es un rol híbrido con la flexibilidad de trabajar tanto virtualmente como desde nuestra oficina en Bogotá_ **Aon está...

  • Jefe de Atención Contact Center Front Office

    hace 4 semanas

    Bogota, Colombia IKEA Chile, Colombia & Perú A tiempo completo

    **Descripción empresa**: En IKEA nos dirigimos hacia una sola visión; el brindar un mejor día a día para la mayoría de las personas. A través de nuestros productos de amoblamiento y decoración queremos hacer de tu casa un hogar; con productos sustentables, estéticos y de bajo costo, llevando nuestras tiendas a más de 50 países en la...

  • Vice President, Marketing

    hace 3 semanas

    Bogota, Colombia TTEC A tiempo completo

    Vice President, Marketing **Head of Global B2B Marketing (VP)** As the Head of Global B2B Marketing for TTEC, you’ll be a part of creating and delivering amazing customer experiences, an award-winning employment experience and company culture. TTEC helps the best companies on the planet reinvent their businesses to drive competitive differentiation...

  • Lider de Marketing Digital

    hace 3 semanas

    Bogota, Colombia Penta Marketing. A tiempo completo

    ¡Buscamos un talento como el tuyo! Importante agencia de mercadeo busca Líder de Marketing Digital con mínimo tres años de experiência en agencias de Mercadeo BTL con las siguientes funciones: - Manejo de KPI's. - Liderar equipo interdisciplinario de la agencia. - Desarrollar estrategias de marketing desde su cargo para conseguir nuevos clientes. -...

  • Marketing Manager Colombia

    hace 2 meses

    Bogota, Colombia Skechers A tiempo completo

    **Job Description**: The Marketing Manager is responsible for marketing management in Colombia through plans, strategies and activities, all of which contribute to the positioning and brand recognition in the market. Other responsibilities include ensuring the Skechers DNA, as established by Skechers Corporate, is exported to Skechers Colombia, and executed...

  • Marketing Intern

    hace 4 semanas

    Bogota, Colombia Genetec A tiempo completo

    **The team**: Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are expanding rapidly in the LATAM region and seeking a Marketing Intern with initiative and drive to join our marketing team to help expand our customer and market footprint by focusing on...