Field Marketing Manager

hace 7 días

Bogotá, Colombia Anthology, Inc. A tiempo completo

Field Marketing Manager

Hybrid - Bogota, Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

The Opportunity:
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

We are seeking a dynamic and results-driven Field Marketing Manager to join our global marketing team. This role will focus on driving marketing strategies and initiatives for our flagship Student Information System (SIS) with ERP capabilities across North America. This is a highly collaborative and strategic position that requires a blend of creativity, analytical skills, and innovation to engage customers, prospects, and stakeholders effectively. This role is ideal for a strategic and results-driven marketing professional who excels in developing multi-channel marketing programs that enhance brand awareness and drive demand. You will be responsible for creating, managing, and executing field marketing initiatives that align with business goals and drive revenue growth.

Primary responsibilities will include:

- Developing and executing comprehensive field marketing strategies tailored to the unique needs of the North American market. Creating and implementing targeted multi-channel campaigns to drive lead generation, enhance brand awareness, and foster customer engagement, ensuring alignment with regional sales objectives and overall company goals
- Designing and deploying innovative, data-driven campaigns, including virtual and in-person events, digital programs, and account-based marketing (ABM) initiatives. Measuring and optimizing for maximum ROI and engagement
- Collaborating closely with the sales team to develop and execute account-based field marketing programs. Ensuring marketing initiatives support sales objectives, including providing sales enablement tools and resources
- Tracking and analyzing performance metrics to assess the effectiveness of campaigns and partnerships, adjusting strategies as needed
- Planning and executing regional events, both virtual and in-person, targeting the relevant personas that is thought provoking and innovative. Partnering with alliances and internal teams to deliver impactful events that drive brand awareness, generate leads, and accelerate pipeline
- Collaborating with content and product marketing teams to develop high-quality assets, including whitepapers, case studies, blogs, and webinars, demonstrating the benefits of our solutions
- Positioning the company as a thought leader in the education technology space

Required skills/qualifications:

- Bachelor’s degree in Marketing, Business, or related field
- At least 5 years of experience in marketing, preferably in the EdTech or technology industries
- Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Exceptional communication, collaboration, and relationship-building skills
- Ability to work in a collaborative, dynamic environment and manage multiple stakeholders
- Fluency in written and spoken English at CEF B2 level or above

Preferred skills/qualifications:

- Experience working with channel partners and understanding of regional market differences
- Experience in co-marketing or joint marketing initiatives
- Proven experience in developing and executing marketing strategies for SaaS solutions

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

  • Safety Olac Field Marketing Manager

    hace 4 meses

    Bogotá, Cundinamarca, Colombia Ansell A tiempo completo

    **Safety OLAC Field Marketing Manager** **-** **(**30007461**)** **Description** GENERAL SUMMARY OF POSITION This position is responsible for the marketing execution in OLAC Region: - Marketing execution strategy & planning development for OLAC (Mainly Colombia, Perú, Ecuador, Chile, Argentina, Guatemala, El Salvador, Honduras). - Category, product,...

  • Field Marketing, Advisor

    hace 4 semanas

    Bogotá, Cundinamarca, Colombia Zebra Technologies A tiempo completo

    **Remote Work: Hybrid** **Overview**: At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being a part of Zebra Nation means being seen, heard,...

  • Influencer Marketing Manager

    hace 2 semanas

    Bogotá, Colombia Sagan A tiempo completo

    Job Title: Influencer Marketing ManagerLocation: Remote (PST Time zone)Salary Range: up to 2000 USDWork Schedule: Monday - Friday, 9:00 AM to 5:00 PM (PST)NOTE: INDEPENDENT CONTRACTOR POSITIONCompany Overview:Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent....

  • Influencer Marketing Manager

    hace 1 semana

    Bogotá, Colombia INGEPSY A tiempo completo

    Job Title : Influencer Marketing Manager Salary Range : up to 2000 USD Work Schedule : Monday - Friday, 9 : 00 AM to 5 : 00 PM (PST) NOTE : INDEPENDENT CONTRACTOR POSITION Company Overview : Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We...

  • **PepsiCo Field Marketing Lead**

    hace 2 meses

    Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo

    We Are PepsiCoOverviewPepsiCo is a leading food and beverage company with a global presence and iconic brands consumed by millions. As a Field Marketing Analyst, you will be part of our team driving growth and innovation in the Latin American market.The OpportunityThis role will lead the development and execution of local marketing strategies for Choclitos...

  • Field Marketing Coordinator Latam

    hace 2 meses

    Bogotá, Cundinamarca, Colombia Broadvoice A tiempo completo

    **POSITION DETAILS**: **TITLE: Field Marketing Coordinator** **LOCATION: Remote, in Bogotá** **DEPARTMENT: Sales INT** **REPORTS TO: Field Marketing Manager, LATAM** ***: Broadvoice is seeking a proactive and detail-oriented **LATAM Marketing Coordinator** to drive impactful events, support strategic planning, and manage cross-functional projects across...

  • Marketing Manager

    hace 2 meses

    Bogotá, Bogotá D.E., Colombia Modern Talent Hub A tiempo completo

    We are seeking a talented Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our products and services.Main Responsibilities:Develop and implement marketing campaigns to reach target audiences.Collaborate with cross-functional teams to ensure...

  • Trade Marketing Manager

    hace 1 semana

    Bogotá, Colombia Novo Nordisk A tiempo completo

    Trade Marketing Manager **Category**:Commercial Marketing **Location**:Bogota, Cundinamarca, CO **The Position** - As a Trade Marketing Manager at Novo Nordisk, you will: - Develop and execute targeted marketing plans and trade promotions, including co-op programs and trade shows, to drive sales within the trade channel. - Build and maintain strong...

  • Marketing Manager

    hace 6 días

    Bogotá, Colombia GoodRec A tiempo completo

    **Marketing Manager (Remote)** Are you ready to step onto the playing field of a fast-growing US tech startup that's changing the game in the world of sports? GoodRec is on the hunt for ambitious entrepreneurs to join our team that is helping redefine the way the world plays sports. You'll have the unique opportunity to shape the future of sports, one...

  • Marketing Manager

    hace 2 meses

    Bogotá, Bogotá D.E., Colombia Ventas Y Servicios A tiempo completo

    About the JobAs a Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to drive business growth. Your focus will be on creating engaging content, managing campaigns, and analyzing results to inform future decisions. This is a challenging and rewarding role that requires strong communication and project...

  • Field Marketing Analyst

    hace 4 meses

    Bogotá, Cundinamarca, Colombia PepsiCo A tiempo completo

    Overview: **We Are PepsiCo** Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world,...

  • Marketing Manager Latam

    hace 4 semanas

    Bogotá, Cundinamarca, Colombia Teamtailor A tiempo completo

    **Let's shape the future of recruitment together!** Working at Teamtailor means being a part of a dynamic, international, and fast-paced tech company that provides an ideal environment for those who aspire to make a real impact on an organization's growth and eagerly embrace responsibilities. It's also about having a lot of fun. Building a diverse team...

  • Latam Marketing Manager

    hace 4 semanas

    Bogotá, Cundinamarca, Colombia Hewlett Packard A tiempo completo

    At HP, we believe in the power of ideas. Our ideas create technology that makes life better for everyone, everywhere. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - in every function - is encouraged to develop, express and share their creativity to deliver better outcomes for our business. We leverage our strong...

  • Influencer Marketing Manager

    hace 1 mes

    Bogotá, Colombia Sagan A tiempo completo

    Job Title: Influencer Marketing ManagerLocation: Remote (PST Time zone)Salary Range: up to 2000 USDWork Schedule: Monday - Friday, 9:00 AM to 5:00 PM (PST)NOTE: INDEPENDENT CONTRACTOR POSITIONCompany Overview:Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We...

  • Performance Marketing Manager

    hace 4 meses

    Bogotá, Cundinamarca, Colombia Pearl A tiempo completo

    **About the job**: **Role: Performance Marketing Manager** **Work schedule: Full Time | 40 hours per week | Eastern Time** **Salary Range: up to 2,000 USD per month **(Dependent on your skills and experience) **About the Role**: **About the Company**: We are a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is...

  • Marketing Manager for AI Solutions

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

    Company Overview: Ingepsy is a leading provider of innovative solutions in the field of AI hardware. Our mission is to bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.Job Description: As a Product Marketing Manager at Ingepsy, you will be responsible for leading...

  • Marketing Manager Colombia

    hace 4 meses

    Bogotá, Cundinamarca, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**MARKETING MANAGER COLOMBIA**: **MARKETING MANAGER- COLOMBIA** - RECRUITER PAULA GUERRAAre you a growth expert interested in driving acquisition while also building the brand of one of the fastest growing companies in online gambling industry? An opportunity as a Marketing Manager is waiting for you! **The Wow**: As a Marketing...

  • Marketing Manager

    hace 2 semanas

    Bogotá, Colombia Sagan A tiempo completo

    Job Title: Marketing ManagerLocation: Remote (PST Time zone)Salary Range: up to 3500 USDWork Schedule: Monday - Friday, 8:30 AM to 4:00 PM (PST)NOTE: INDEPENDENT CONTRACTOR POSITIONCompany Overview:Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the...

  • Marketing Manager LATAM

    hace 4 semanas

    Bogotá, Colombia Teamtailor A tiempo completo

    Let's shape the future of recruitment together!Teamtailor is the leading recruiting platform with an ATS (Applicant Tracking System) and Employer Branding in one, used and loved by 10,000+ companies and 200,000+ users around the world . From start-ups to large enterprises, our product helps teams improve their hiring processes, engage candidates,...

  • Marketing Manager Latam

    hace 1 semana

    Bogotá, Colombia INGEPSY A tiempo completo

    Let's shape the future of recruitment together! Teamtailor is the leading recruiting platform with an ATS (Applicant Tracking System) and Employer Branding in one, used and loved by 10,000+ companies and 200,000+ users around the world. From start-ups to large enterprises, our product helps teams improve their hiring processes, engage candidates,...