Field Marketing Analyst

hace 2 meses

Bogotá Cundinamarca, Colombia PepsiCo A tiempo completo

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

(add according to the OU):
PepsiCo México: Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

PepsiCo has recognized brands such as DETODITO®, TROPICANA®, CHEESE TRIS®, CONCORDIA®, PLATANITOS®, KCHITOS®, among others.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs
Join PepsiCo, dare for better.

**Responsibilities**:
**The Opportunity**

This role leads Choclitos and Tostitos, providing local expertise according to market needs. In this role the person will be responsible for developing brand strategy with manager support, while reaching volume, sales and SOM objectives in the country through the on time developing of brand strategy: activations, Innovations and Equity Plans execution.

A highly collaborative approach is required with key stakeholders, including LATAM Sector MKT team, Market Unit leader, Commercial Market Unit teams and key global functions (R&D, Finance, etc.)

This will be achieved by landing Regional and Local initiatives which will require quality inputs from consumer, customer and channels while navigating through a highly dynamic and fast-paced environment driven by results.

Expertise in A&M management to guarantee ROI, W/NW targets and profitability.

**Your Impact**

As Field Mktg Analyst your responsibilities would consist of

**Functional Lead**
- Leads Choclitos and Tostitos providing local expertise according to market needs.
- Deliver sales, volume and market share objectives according to aligned plans with market unit.
- Works together with other areas to develop robust 360 commercial activations to maximize growth.

**Planning & Execution**
- Executes plan to achieve brand goals according with market and commercial unit expectations.
- Monitors and assesses brand business performance and market trends.
- Builds and delivers strong analytics to support the business and design actionable plans.

**Field Commercial Activation**
- Provides solid direction to the category and Commercial activation teams in order to localize effectively the brand marketing mix on each customer/channel, including Core initiatives, Innovations and promotions.
- Manages relationship and leads creative and media agencies in campaign creation / adaptation from brief development to executions delivery and implementation.

Qualifications:
**Who Are We Looking For?**
- Minimum 3 years of business experience within Marketing and/or Trade Marketing positions.
- Strong analytical skills.
- Knowledge of the consumer goods industry in Colombia, consumers, shoppers, customers, channels.
- Displays a robust set of personal values and ethics behaviors.
- Fluent in English & Spanish

**What can you expect from us**:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

  • Marketing Analyst

    hace 3 semanas

    Bogotá, Colombia AXIOMA B2B MARKETING A tiempo completo

    Axioma, es una compañía internacional del sector Editorial e Impresión, que se especializa en desarrollar canales estratégicos de comunicación y Marketing Integral para nichos específicos, como el sector de la Hospitalidad, Alimenticio, Ferretero, C... Descripción general ¡Únete a nuestro equipo como Marketing Analyst JUNIOR! En Axioma B2B,...

  • Marketing Analyst

    hace 1 mes

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    Estamos buscando un Marketing Analyst JUNIOR profesional graduado en áreas de marketing, comunicación social, administración de empresas y/o afines.Conocimientos en:Tácticos dentro de estrategias inbound y de contenidos, Investigación de mercados, Social ADS, Manejo de CRM, Estrategias de social media y branding, manejo de alguna herramienta de...

  • Field Marketing Analyst

    hace 4 semanas

    Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo

    OverviewPepsiCo is a leading food and beverage company with a rich history of innovation and growth. As a Field Marketing Analyst, you will play a critical role in driving business results and developing brand strategies that resonate with our customers.ResponsibilitiesLead the development and execution of brand strategies for Choclitos and Tostitos,...

  • Field Marketing Analyst

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo

    OverviewPepsiCo is a leading food and beverage company with a rich history of innovation and growth. As a Field Marketing Analyst, you will play a critical role in driving business results and delivering exceptional customer experiences.ResponsibilitiesThe OpportunityThis role will lead the development and execution of brand strategies for Choclitos and...

  • Marketing Analyst

    hace 1 mes

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    Job DescriptionEstamos buscando un Marketing Analyst JUNIOR profesional graduado en áreas de marketing, comunicación social, administración de empresas y/o afines.Conocimientos en:Tácticos dentro de estrategias inbound y de contenidos, Investigación de mercados, Social ADS, Manejo de CRM, Estrategias de social media y branding, manejo de alguna...

  • Field Marketing Analyst

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo

    OverviewPepsiCo is a leading food and beverage company with a rich history of innovation and growth. As a Field Marketing Analyst, you will play a critical role in driving business results and delivering exceptional customer experiences.ResponsibilitiesThe OpportunityThis role will lead the development and execution of brand strategies for Choclitos and...

  • Field Marketing Analyst

    hace 2 meses

    Bogotá, Bogotá D.E., Colombia PepsiCo A tiempo completo

    About the RoleWe are seeking a highly skilled Field Marketing Analyst to join our team at PepsiCo. As a Field Marketing Analyst, you will be responsible for leading the development of brand strategy and executing commercial activations to drive growth and profitability.Key ResponsibilitiesLead the development of brand strategy for Choclitos and Tostitos,...

  • Marketing Data Analyst

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Agileengine A tiempo completo

    Marketing Analyst Job DescriptionAt AgileEngine, we're seeking a talented Marketing Analyst to join our team. As a key member of our marketing department, you'll play a crucial role in helping us drive business growth through data-driven insights and strategic marketing initiatives.Key Responsibilities:Conduct in-depth research on our target audience,...

  • Marketing Field Assistant

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Ge Healthcare A tiempo completo

    Job Description SummarySupport the Marketing team in executing region projects, ensuring alignment across internal and external customers. Collaborate with the commercial team and distributors to drive business growth. As an enrolled student, this internship provides valuable experience and skills in marketing.ResponsibilitiesEvent Support Execution:...

  • Field Marketing Analyst

    hace 2 meses

    Bogotá, Colombia PepsiCo A tiempo completo

    Overview We Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with...

  • Marketing Analyst

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Agileengine A tiempo completo

    Marketing Analyst RoleAt AgileEngine, we're seeking a skilled Marketing Analyst to join our team. As a Marketing Analyst, you'll play a crucial role in helping us understand our Ideal Customer Profile (ICP) and develop effective marketing strategies to reach them.Key Responsibilities: Conduct thorough research on our current ICP and new potential ICPs to...

  • Marketing Analyst

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia AgileEngine A tiempo completo

    Marketing Analyst PositionWe are seeking a highly motivated and detail-oriented Marketing Analyst to join our team at AgileEngine.As a Marketing Analyst, you will be responsible for conducting thorough research on our current and potential Ideal Customer Profiles (ICPs) to identify trends, behaviors, and preferences. You will analyze market data and customer...

  • Marketing Analyst

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia AgileEngine A tiempo completo

    Marketing Analyst Job DescriptionWe are seeking a skilled Marketing Analyst to join our team at AgileEngine. As a Marketing Analyst, you will play a crucial role in helping us understand our Ideal Customer Profile (ICP) and develop effective marketing strategies to reach them.Key Responsibilities:Conduct thorough research on our current ICP and new potential...

  • Marketing Science Analyst

    hace 3 semanas

    Bogotá, Bogotá D.E., Colombia Critical Mass A tiempo completo

    Unlock the Power of Data-Driven MarketingAs a Marketing Science Analyst at Critical Mass, you will be at the forefront of harnessing the potential of data to drive business growth. With a strong background in marketing science, you will be responsible for analyzing complex data to identify patterns, solve problems, and uncover opportunities.Your Key...

  • Marketing Analyst

    hace 1 mes

    Bogotá, Cundinamarca, Colombia Nubank A tiempo completo

    **About Nubank** Nubank was founded in 2013 to free people from a bureaucratic, slow and inefficient financial system. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the...

  • Marketing Science Analyst

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Critical Mass A tiempo completo

    Unlock the Power of Data-Driven MarketingAs a Marketing Science Analyst at Critical Mass, you will be at the forefront of leveraging data to drive business growth. With a strong background in marketing science, you will be responsible for analyzing complex data to identify patterns, solve problems, and uncover opportunities.Key Responsibilities:Analyze large...

  • Marketing Field Support Specialist

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia GE HEALTHCARE A tiempo completo

    Job Description SummarySupport the Marketing team in executing region projects, sharing information, and ensuring alignment across internal and external customers in specific marketing projects. Collaborate with the commercial team and distributors to drive business growth.ResponsibilitiesExecute support events: assist with event coordination, logistics,...

  • Safety Olac Field Marketing Manager

    hace 2 meses

    Bogotá, Cundinamarca, Colombia Ansell A tiempo completo

    **Safety OLAC Field Marketing Manager** **-** **(**30007461**)** **Description** GENERAL SUMMARY OF POSITION This position is responsible for the marketing execution in OLAC Region: - Marketing execution strategy & planning development for OLAC (Mainly Colombia, Perú, Ecuador, Chile, Argentina, Guatemala, El Salvador, Honduras). - Category, product,...

  • Field Marketing Coordinator Latam

    hace 4 días

    Bogotá, Cundinamarca, Colombia Broadvoice A tiempo completo

    **POSITION DETAILS**: **TITLE: Field Marketing Coordinator** **LOCATION: Remote, in Bogotá** **DEPARTMENT: Sales INT** **REPORTS TO: Field Marketing Manager, LATAM** ***: Broadvoice is seeking a proactive and detail-oriented **LATAM Marketing Coordinator** to drive impactful events, support strategic planning, and manage cross-functional projects across...

  • Marketing Analyst

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Agileengine A tiempo completo

    Marketing Analyst Job DescriptionAt Agileengine, we're seeking a skilled Marketing Analyst to join our team in Bogota. As a Marketing Analyst, you'll play a crucial role in helping us understand our Ideal Customer Profile (ICP) and develop effective marketing strategies to reach them.Key Responsibilities:Conduct thorough research on our current ICP and new...