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Conservation Communications Specialist

hace 4 semanas

San Vicente Ferrer, Colombia The Nature Conservancy A tiempo completo

**OFFICE LOCATION**:
Bogotá, Colombia

**WHO WE ARE**:
Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world working in more than 75 countries and territories. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive.

We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube on Glassdoor.

**YOUR POSITION WITH TNC**:
The Conservation Communications Specialist leads conceptualization, production, and dissemination of communication products for conservation projects and conservation strategies for NASCA Program.
Uses TNC’s code of conduct and competencies as a baseline to conduct their actions and be an example for others.

**ESSENTIAL FUNCTIONS**:
The position includes following functions:

- helps develop and manage digital and editorial content strategies linked to conservation projects and strategies.
- researches, creates, produces, writes, edits, and approves a wide variety of materials including but not limited to factsheets, books, booklets, guides, APPs, web articles, social media content, photography products and videos.
- oversees the implementation of digital ads to optimize and boost TNC’s digital brand presence, strategy, and communities.
- employs a variety of communication tactics to communicate goals, objectives and mission.
- provides editorial services such as translation, text editing and proofreading, and creative content services such as storytelling strategies, Search Engine Optimization (SEO), live streaming, script, video editing, photo editing and field photography.
- overlooks that all materials and products meet TNC’s global strategic and brand standards.
- develops and foster relationships with internal and external partners.
- supports the Country Director in the implementation of communications strategy and the activities related to the business unit’s strategic plan.

**RESPONSIBILITIES AND SCOPE**:

- Leads communications activities for NASCA strategic conservation programs and projects.
- Serves as team lead on assigned communication and/or digital initiatives working in close relationship and collaboratively with NASCA staff
- Coordinates day-to-day operation of digital channels for TNC Colombia, including publishing of content, community management, and digital advertising.
- Optimizes digital content, campaigns, and initiatives on a regular basis to boost performance and reach for existing and new digital strategies.
- Executes editorial assets including, but not limited to, print publications, reports, digital content development, website and social media, media outreach, and other initiatives for TNC Colombia.
- Works with vendors/other parties to execute projects/deliverables.
- Analyzes results, identifies opportunities, and provides recommendations for future content initiatives.
- Develops and coordinates traditional and/or digital content strategies and other initiatives consistent with the overall digital brand strategy.
- Proposes innovative and creative ways to communicate conservation work on NASCA’s digital channels.
- Strengthens the relationship with different communication / marketing groups at LAR and Global level
- Provides content to both regional (LAR) and global teams whenever it is relevant for the business unit.
- Supports implementation of communications/marketing campaigns coming from priority regional/global conservation initiatives.
- Support NASCA’s fundraising processes with digital and communications content

**MINIMUM QUALIFICATIONS**:

- Communications, Literature, Fine-Arts, Journalism, Marketing, Advertising or Business Management majors with a deep understanding of the digital editorial sector
- Over 5 years of experience in digital editorial and social media content strategies and media in similar positions.
- External content vendors and consultants management experience
- Excellent written and SEO-driven writing skills
- Competent ESP/ENG skills; executes Spanish-only, English-only or bilingual content and strategies.
- Digital advertisement (digital channel growth and audience analysis)
- Content management system knowledge
- Relevant and effective multimedia narrative skills
- Meets in time assigned project goals and objectives.
- Resolves issues independently within program area.
- Acts independently within program goals.
- Full COVID-19 vaccination scheme

**DESIRED QUALIFICATIONS**
- More than 2 ye