Field Marketing Specialist, Latin America and

**Field Marketing Specialist**, Latin America and Caribbean (LAC)**
**Bogota, Colombia**
***
**ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED**

**The Opportunity**:
Recently combined with Anthology, Blackboard offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. The company’s mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

This role works in our Global Marketing organization and is responsible for supporting the creation and implementation of effective program strategies that are aligned with the go-to-market goals and objectives for our products and services solutions.

As Field Marketing Specialist for LAC, you will be responsible for supporting the demand and lead generation campaigns with a focus on executing field-ready programs, and then tracking and reporting on their results with the objective of generating incremental pipeline for existing and new products and services. You’ll support the LAC Senior Marketing Manager to coordinate activities to align to the execution of the LAC Marketing plans. You will support the Blackboard Marketing plan for LAC by leveraging messaging, influencing the marketplace, capturing customers and prospects, and generating, nurturing, and converting pipeline for all platforms.

Specific responsibilities will include:

- Helping to maintain a repeatable and sustainable field-ready demand and lead generation process, conversion programs, and marketing campaigns that provide measurable improvement in growth
- Supporting the creation of integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sells, and new market development
- Managing post-campaign and event lead processing; formatting, contact info research, lead descriptions, sales assignments, lead uploading, etc.
- Utilizing demand generation tools, resources, and agencies for campaigns and programs and reporting purposes
- Providing support in the development of programs to manage pipeline opportunities in support of sales
- Providing support for primarily online and occasional face-to-face event campaigns, execution steps, content requirements, reporting templates, and supporting systems management
- Executing regional, cross messaging and content campaigns that support sales and client retention strategy with a global mindset
- Working with Marketing Operations to build campaign segments and research new list sources
- Assisting with PowerPoint presentation decks as needed
- Providing support for events including trade shows, conferences, and industry events
- Copywriting and developing content to create marketing assets
- Promoting sales support and sales communications as part of ensuring the success of demand generation programs
- Required skills/qualifications:_
- 2+ years of marketing experience
- Bachelor’s degree in marketing, communications, or business, or equivalent work experience
- Project management, event planning, and campaign execution skills
- Creative thinker
- Go-to-market plan execution capabilities
- Demonstrated results in improving sales pipeline/funnel close ratios
- Strong interpersonal skills
- Fluency in written and spoken English at CEF B2 level or above
- Preferred skills/qualifications:_
- High-Tech experience
- Experience managing and creating marketing automation campaigns, working with Salesforce, and working with telesales/telemarketing teams
- EdTech or Higher Education industry knowledge

**The Office**:
Blackboard has an office located in Bogota, Colombia as a hub for the LAC market.***:

- Located in Capital Towers center in the financial district
- Excellent and secure area to eat lunch, have a walk, or dine after office hours
- Benefits in prepaid medicine, dental plan, and wellness allowance
- Easy access to public transportation close to two important avenues, Carrera 7 and Calle 100
- Free parking for employees and paid parking for visitors
- Multiple private spaces for virtual and face-to-face meetings
- Regular events like bring your dog to work day and ping-pong, foosball, and Mario Kart tournaments
- Sodexo card provided for employees
- Daily budget to spend on beverage vending machines
- Learn more about the Bogota office culture by checking out our Facebook page
- Option for remote work during the COVID-19 pandemic

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Blackboard is an equal employment