Head of Marketing and Demand Generation

hace 2 semanas


Colombia LatamCent A tiempo completo

**Job Title**: Head of Marketing and Demand Generation

**Company**: R3TRACT

**Location**: Fully Remote in LATAM

**About R3TRACT**:R3TRACT is a leader in innovative retractable pool cover solutions, combining safety, efficiency, and aesthetics into products that transform outdoor spaces. Made in the USA and catering to a global customer base, our mission is to enhance pool safety and convenience through technology and design. We are looking for a dynamic Head of Marketing and Demand Generation to lead our marketing initiatives and drive our growth strategy.

**Key Responsibilities**:

- ** Strategic Leadership**: Develop and execute a comprehensive marketing strategy that aligns with company goals and market opportunities.
- ** HubSpot Mastery**: Utilize HubSpot to its fullest potential, managing all marketing automation, CRM activities, and analytics to optimize marketing efforts.
- ** Team Management**: Manage a team of contractors and agencies, ensuring projects are delivered on time, within budget, and with high quality.
- ** Brand Management**: Elevate the R3TRACT brand, ensuring consistent and impactful messaging across all channels.
- ** Performance Analysis**: Monitor, analyze, and report on marketing campaign performance and adjust strategies as needed to meet objectives.
- ** Innovation**: Stay ahead of marketing trends and technologies, incorporating new and creative approaches to demand generation.

**Requirements**:

- ** Proven Experience**: At least 5-7 years of marketing experience with a focus on demand generation and digital marketing, preferably in a similar industry.
- ** Expertise in HubSpot**: Comprehensive knowledge of HubSpot, certified in HubSpot Marketing Hub.
- ** Strategic Thinker**: Ability to develop strategic marketing plans and execute them with a focus on results.
- ** Hands-On Approach**: Willingness to dive into the work directly, demonstrating expertise in various marketing tactics and tools.
- ** Leadership Skills**: Experience managing contractors, agencies, and internal teams, with strong project management skills.
- ** Analytical Abilities**: Strong analytical skills, with the ability to translate data into actionable insights.
- ** Communication**: Excellent communication and interpersonal skills, capable of working collaboratively across teams and with external partners.
- ** Education**: Bachelors degree in Marketing, Business, or related field; a Masters degree is a plus.

**Why Join R3TRACT?**
- ** Impactful Work**: Play a pivotal role in driving the growth of a company at the forefront of innovation in the pool cover industry.
- ** Growth Opportunities**: Lead and grow with a team of passionate professionals in a company that values creativity and innovation.
- ** Remote Flexibility**: Flexible work environment, with remote options available.
- ** Competitive Compensation**: Salary between $3k-$4k USD + potential bonus based on personal and company performance.

**Application Created by **LatamCent **, the only staffing and recruiting agency you need for hiring **nearshore talent**.



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