Senior Specialist Digital Business Analytics Dpc

hace 2 semanas

Bogota, Colombia Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

- Support the digital business performance analytics function within the regional and local Digital Partner Commerce organization
- Ensure cutting edge analytics services are available to all market stakeholders, enabling them to take quantitatively based decisions
- Optimize Digital Data Transformation regional projects available and adopt global tools to drive the area to a stand from the crowd strategy
- Generate disruptive insights based on data visualization and digital connectivity

**Responsibilities**:

- Co-prepare data analysis for specific account and country DPC team based on Regional DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):

- Digital sales performance analysis & insights reporting
- Digital web performance analysis & insights reporting
- Digital account diagnostics
- Marketing campaign analysis and optimization
- Range analysis & quantitative assortment optimization
- Paid and organic on-site search analysis & optimization
- Translate analyses into engaging, actionable and easy to digest insights
- Implement global initiative testing and tracking solutions
- Use automated tools to extract data from primary and secondary sources.
- Remove corrupted data and fix coding errors and related problems
- Use statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
- Analysis of local, national and global trends that impact the organization and the industry
- Prepare reports for the management standing trends and using data visualization tools.
- Work with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
- Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends.
- Develop and maintain databases, data systems - reorganizing data in a readable format
- Transform data into powerful dashboard insights
- Develop
- Accountable for data sourcing and management for specific account in partnerships with KAM
- Country point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
- Leverage data and reports to improve overall online business of specific account in country
- Ensure effective inputs and influence other stakeholders to take facts-based decisions
- Work with Regional DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across the region
- Input account specific insights to regional DPC Business analytics

Key Skills for a Data Analyst
- Strong mathematical skills to help collect, measure, organize and analyze data
- Knowdledge of IT arquitecture like API’s, Webhooks
- Knowledge of programming languages like SQL, Oracle, R, MATLAB, and Python
- Technical proficiency regarding database design development, data models, techniques for data mining, and segmentation.
- Experience in connecting and tagging objectives and events In Google Analytics & Tag Manager
- Knowledge of data transformation and processing tools like Alteryx, Hadoop and Apache Spark
- Experience in handling reporting packages like Business Objects, programming (Javascript, XML, or ETL frameworks), databases
- Experience with collaboration tools & ticketing systems (e.g. JIRA, Confluence, GitHub)
- Advanced Excel skills (pivot tables, v-lookups, charts).
- Kwowledge of data infraestructure techniques and cloud
- Proficiency in statistics and statistical packages like Excel, SPSS, SAS to be used for data set analyzing
- Knowledge of data visualization software like Tableau, Qlik, Data Studio, PowerBi
- Problem-solving skills
- Accuracy and attention to detail
- Adept at queries, writing reports, and making presentations
- Team-working skills
- Verbal and Written communication skills
- Proven working experience in data analysis

Key Relationships
- Market DPC Partner Development
- Country DPC lead, Digital KAM and Operations
- Country KA team & CTC
- Country Sales Finance

Knowledge, Skills and Abilities:

- Experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
- Experience in digital tranformation data projects and agile methodologies
- Experience in eCommerce environment
- Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
- Profound experience with data and visualization techniques.
- Profound experience with data explanation and dashboards
- Experience with B2B sales data

**Qualifications**:

- Masters degree in Computer Science, Computer Engineering, or any related field of study.
- Postgraduate course in data analytics is a plus
- Fluent written and spoken Spanish

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